A recent report from my colleague Alexander Hesse on 'The State Of Mobile Banking In Europe: 2010' shows that about one in eight European Net users with a mobile phone use mobile banking today — with SMS account alerts being the most common type. Many European banks like Rabobank and Lloyds TSB let customers set up time- and event-triggered text alerts, but currently, only 10% of European online mobile phone users actually use them.
We expect that 39% of European mobile phone users will use the mobile Internet by 2014. Why? Smartphones becoming the norm, more widely available, all-you-can-eat data plans, and more compelling content will drive uptake. Today's iPhone and BlackBerry users are, for example, already nearly three times as likely to use mobile banking as other mobile phone users.
Online banking has shown a fair amount of growth over the years in Europe. Forrester's Technographics® data shows that more than 50% of European Net users bank online today, up from about 35% in 2002. Northern Europe leads in the adoption of online banking, with 90% of Dutch and 87% of Swedish online consumers having used it in the past three months.
Interestingly, the countries that close the list with regards to online banking are actually leading the uptake of mobile banking in Europe. In Spain and Italy, about one in five mobile phone owners uses some kind of mobile banking — for example, to check their account balance, transfer money, or pay bills using text messaging (SMS) or the mobile Internet.
Next week, I will present first results of Forrester’s 2009 global banking platform deals survey. A total of 17 banking platform vendors submitted their 2009 deals for evaluation. One year ago, the same set of deals would have represented at least 19 vendors: In the 2009 survey, FIS’s deals include those of acquired US-based Metavante, and Temenos’ deals include those of acquired French Viveo. These theoretically 19 participating vendors submitted a total of 1,068 banking platform deals to evaluate, a steep increase compared with the about 870 submitted deals for 2008.
We had to classify a large share of these 1,068 banking platform deals as extended business or even as a simple renewed license — if the vendors did not already submitted them with the according tag. Forrester’s “rules of the game” did not allow us to recognize further deals, for example, because a non-financial-services firm signed a deal. Overall, Forrester counted 269 of the submitted deals as 2009 new named customers, compared with 290 for 2008. In the past, Forrester sorted the vendors into four buckets: Global Power Sellers, Global Challengers, Pursuers, and Base Players. The Pursuers and in particular the Global Challengers saw only minor changes in the previous years. 2009 has shaken this stable structure, and we will see many vendors in groups they haven’t been in before.