SAP's Product Strategy and the TechniData Acquisition

This morning SAP announced the acquisition of one of its strategic partners TechniData, a Germany based company which provides a comprehensive set of sustainability services including process consulting, regulatory content, customized solutions, and implementation and managed services around SAP Environmental Health and Safety (EHS) application.

The announcement looks like the beginning of an answer to the question I asked in the latest blog post: Which strategy domains and roles will target an upcoming SAP strategy upgrade - growth targeting business executives or innovation targeting technical architects?

During the last three years, SAP has demonstrated strong commitment to the concept of sustainability. As software industry leader in the ERP market and in the Dow Jones Sustainability Index, the company is well positioned to leverage its insights, brand, and relationships into a source of competitive advantage. In particular the sustainability portfolio of solutions documented in the SAP sustainability library has the potential to become a major pillar of growth.

Besides being a go-to-market instrument, the SAP sustainability library is an excellent source of best practices for business process executives seeking to better understand sustainability. But for technical architects in search of product innovation visiting the library may be disappointing: its building blocks are based on SAP’s existing business suite and Business Objects platforms, with an exception being the on-demand Carbon Impact solution resulting from SAP’s 2009 acquisition of Clear Standards, Inc.

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SAP's Product Strategy - What's Next For Business Process Professionals?

In this post I am linking two research projects performed in the first quarter of this year:

  • The March 21st SAP Jam Session, where Forrester analysts Bill Band, Paul Hamerman, Mike Gilpin, John Rymer, Roy Wildeman, and I discusses SAP’s product  strategy.
  • The March 5th report with Connie Moore on the evolution of the business process professional role .

Paul Hamerman provided a crisp summary of the Jam Session, which he structured as follows:

  • Business growth - including support, analytics, SME solutions, CRM and sustainability
  • Technical innovation - including product releases, agile development, in-memory computing, SaaS, mobile and interoperable components
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