Apple iPad: The Right Gadget For The Wrong Consumer

With input from JP Gownder, Mark Mulligan, James McQuivey, and Charlie Golvin

Hello world…I’m back from maternity leave and taking on a new coverage area for Forrester: I’m expanding from covering eReaders to covering all consumer PCs. This makes a lot of sense given the evolving nature of the PC, and the convergence of eReaders with other devices like tablets and netbooks. My colleagues, James McQuivey and Nick Thomas, will be picking up more of Forrester’s coverage of media and content strategy, while I focus on the hardware and software. It’s particularly appropriate that this change coincides with the launch of the Apple iPad—a device that, more than any other to date, blurs the line between device categories.

So in the interest of getting right back to business, here’s our call:

Apple will sell 3 million iPads in 2010. For context, twice as many E Ink eReaders will sell this year.

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