In a post to the Facebook blog, Michael Richter, Facebook's Deputy General Counsel, shared some of the proposed policy changes and noted, "We hope you'll take the time to review all of the changes we're proposing and share your comments." Most of these changes seem uncontroversial, but then there's this:
What's intrigued me about these two incidents is that the companies each ended up making serious missteps by publicizing information that at first blush seems innocuous. Google exposed information about who you email with; Facebook made public your circle of Friends.
Nor does this type of data fall into the category of PII (personal identifiable data). So despite the ever-growing regulatory climate on privacy (HITECH, Massachusetts 201 CMR 17.00, PCI, etc.), the nature of consumer concerns far outpaces any legislative efforts.
Until now, geolocation has been one of those quaint, semi-useful buzzwords: '... now with geolocation!!!' Twitter, Buzz and Foursquare -- the main exponents of exposing your location -- might not be small, but they pale in comparison to Facebook. With the announcement that Facebook will be enabling geolocation next month, Pandora's Box has been torn open; whether you like it or not, geolocation is about to become a huge part of your life.