Facebook Asked; Now What Will It Do About Its Privacy Policy Change?

If nothing else, Facebook is demonstrating it learned a lesson from the Beacon situation.  Launched in 2007, Facebook Beacon became a magnet of criticism in part because the company sprung the program--which involved sharing user data with third parties--on unaware consumers.  So this time it's asking what consumers think before loosening the Facebook Privacy Policy.  And how did consumers respond?  The mystery isn't what consumers said but what Facebook will do with all the feedback it received. 

In a post to the Facebook blog, Michael Richter, Facebook's Deputy General Counsel, shared some of the proposed policy changes and noted, "We hope you'll take the time to review all of the changes we're proposing and share your comments."  Most of these changes seem uncontroversial, but then there's this: 

In the proposed privacy policy, we've also explained the possibility of working with some partner websites that we pre-approve to offer a more personalized experience at the moment you visit the site. In such instances, we would only introduce this feature with a small, select group of partners and we would also offer new controls. 

This functionality, which is part of Facebook Platform, is quite similar to the way Beacon worked, only this time Facebook is asking for feedback rather than simply implementing changes.  The specifics contained within the proposed privacy policy state (in part and with my comments): 

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