Forrester's New Blog Platform is Live!

As many of you will know, Forrester has been busy building its new blog platform and last night it went live. We hope you like the new look and feel, and all of the new tools (e.g. “Polls” and “Most Recommended Posts”) that will help us analysts engage more with you the audience

* Everyone’s welcome here. Forrester analysts use blogs as an input into the research they produce, so having an open, ongoing dialogue with the marketplace is critical. Clients and non-clients can participate – so I encourage you to be part of the conversations on Forrester blogs.

* We still have team blogs focused on role professionals. Our role blogs, such as the CIO blog and the Interactive Marketing blog, are a rollup of all the posts from the analysts serving that specific role professional. By following a role team blog, you can participate in all the conversational threads affecting a role.

* And now we’ve added analyst blogs as well. If you prefer to engage directly with your favorite analyst, you can. Look on the right-hand rail of the team blog and you’ll see a list of the analyst blogs. Just click on their name to go to their blog. Or type their name into “Search”. An analyst blog is a place for the analyst to get reaction to their ideas and connect with others shaping the marketplace. You’ll find the blogs to be personal in tone and approach.

* You can monitor analyst tweets. On role team blogs, you will see the recent tweets on the right-hand rail from analysts serving that role. On analyst blogs, the tweets shown are specific to that analyst.

* New “Recommend this post” functionality makes it easy to weigh in. If you find a post useful and insightful but don’t have time to post a comment, simply click “Recommend this post” to encourage others to read it.

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What do you think of our new blogging platform?

As of 3/10 our new blogging platform is live. It offers many advantages over our older platform including our new "Recommend This Post" functionality.

But I'm not posting in order to sell it to you. I'm lots more interested in hearing what you think! Is it an improvement, more or less the same, or a step backwards? Let us know by clicking the "Add A New Comment" link below.

Introducing our new blog platform

It's with great pleasure that I introduce our new blogging platform to you! Please let me know your thoughts.

 

In this first post on the new platform, I'd like to introduce Cliff Condon, the project manager, who likes to share his thoughts on Forrester blogs and the new functionality with you:

  • Everyone’s welcome here.  Forrester analysts use blogs as an input into the research they produce, so having an open, ongoing dialogue with the marketplace is critical. Clients and non-clients can participate – so I encourage you to be part of the conversations on Forrester blogs.

  • We still have team blogs focused on role professionals. Our role blogs, such as the CIO blog and the Interactive Marketing blog, are a rollup of all the posts from the analysts serving that specific role professional. By following a role team blog, you can participate in all the conversational threads affecting a role.

  • And now we’ve added analyst blogs as well.  If you prefer to engage directly with your favorite analyst, you can. Look on the right-hand rail of the team blog and you’ll see a list of the analyst blogs.  Just click on their name to go to their blog.  Or type their name into “Search”.  An analyst blog is a place for the analyst to get reaction to their ideas and connect with others shaping the marketplace.  You’ll find the blogs to be personal in tone and approach. 

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Our New Blog Platform

Hello Marketing Leadership Professionals.

 

Forrester has relauched its blog platform to allow you to follow individual analysts and streams of research more easily. Here is what Cliff Condon, our guru of the new platform, has to say about the new platform. Please let me know what content you would like to see from the Marketing Leadership team as we build our individual and group voice on this new and more flexible platform.

 

Thanks,

David

Forrester's new Blog Network

 

Our new blog network has gone live! This is so exciting and will enhance the way that readers can interact with our analysts.  Here’s what Cliff Condon, the project manager, has to say about it:

 

Hey everyone.  Here it is – Forrester’s new blog network. We made some change to improve the experience for readers and to encourage more analysts to blog. Feel free to poke around and let me know what you think.

 

There are a few things I’d like to point out to you:

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Welcome to the new blog network

Hey everyone.  Here it is – Forrester’s new blog network. We made some changes to improve the experience for readers and to encourage more analysts to blog. Feel free to poke around and let me know what you think.

There are a few things I’d like to point out to you:
 

  • Everyone’s welcome here.  Forrester analysts use blogs as an input into the research they produce, so having an open, ongoing dialogue with the marketplace is critical. Clients and non-clients can participate – so I encourage you to be part of the conversations on Forrester blogs.
  • We still have team blogs focused on role professionals. Our role blogs, such as the CIO blog and the Interactive Marketing blog, are a rollup of all the posts from the analysts serving that specific role professional. By following a role team blog, you can participate in all the conversational threads affecting a role.
  • And now we’ve added analyst blogs as well.  If you prefer to engage directly with your favorite analyst, you can. Look on the right-hand rail of the team blog and you’ll see a list of the analyst blogs.  Just click on their name to go to their blog.  Or type their name into “Search”.  An analyst blog is a place for the analyst to get reaction to their ideas and connect with others shaping the marketplace.  You’ll find the blogs to be personal in tone and approach. 
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Forrester Research is hiring — become a senior analyst on our global eBusiness team

If you see how fast corporate digital commerce is changing, it won’t surprise you to learn that Forrester is hiring.

We’re hiring for the position of Senior analyst. This is a key job, because it will put you right in the center of transformation that’s happening as companies begin to embrace digital commerce enablement.

This job is truly diverse in its scope and has been the most rewarding one I have ever had. You’ll spend your time speaking with people in companies who are actually driving eBusiness innovation; gathering information about what works, what doesn't, and where the industry is going. These in-depth interactions, combined with our extensive consumer research data, form the basis of our research content. You write documents on topics of interest to clients or work with clients on how to build these applications.

In the analyst job, we’re looking for people with real experience building eBusinesses — either at a company, in an agency, or in a technology vendor.

Our current analysts on this team are working in Cambridge, Massachusetts; San Francisco; New York; and London. For this position, due to the need to collaborate freely, we're most inclined to hire analysts who can work in London or Amsterdam.

Forrester is an extremely collegial place, with analysts around the world collaborating freely with one another. We keep driving forward into new areas of knowledge. Working here is a blast.

Here's how to apply: Click to see the description for the Senior analyst position. Then click “Apply for this job.” I hope I get to work with you.

US and Western European online retail will grow double digit year-on-year over the next five years

Market Researchers Need To Embrace Knowledge Management

In the past couple of months I've been working on a document called 'Information Management For Market Researchers', released earlier this month to our dedicated Forrester Market Research Leadership Board Members. Although I can't share all lessons learned with you yet, there are a couple of insights I'd like to bring to your attention.

The most important outcome from my interviews with market researchers and knowledge managers is that a culture of sharing creates better products and helps companies be more successful innovators. Simply said: to innovate, knowledge from various departments needs to come together, irrespective of role or rank.

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Spotted - 2 interesting European marketing automation vendors

I met with two interesting marketing automation software vendors last week. As a patriot certainly, I like that there are these European companies with some very innovative ideas that will contribute to the success of both factory and field marketers in the tech industry. But it is also their innovation that I find interesting.

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