Day Two At Forrester's Infrastructure and Operations Forum 2010

Sorry for the delay here, folks (I know you've been waiting with bated breath for the day two roundup), so let's just get right to it!

Rob Whiteley kicked off the day with a recap and then introduced Galen Schreck, who spoke about how IT is like a sandwich... get ready for a bunch more food analogies.

Re-Building Your IT Capabilities For Future Growth
Galen Schreck, Principal Analyst, Forrester

  • Business capabilities don't change too much over time; will a pizza place need to add fighter jets?
  • IT capabilities change much faster, so do user expectations... the pizza place might need to add web based ordering, robots who deliver the pizza, etc.
  • Important: standardize on IT capabilities, not just on technologies

Steps for moving from being an average company to an agile company:

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Market Researchers Need To Embrace Knowledge Management

In the past couple of months I've been working on a document called 'Information Management For Market Researchers', released earlier this month to our dedicated Forrester Market Research Leadership Board Members. Although I can't share all lessons learned with you yet, there are a couple of insights I'd like to bring to your attention.

The most important outcome from my interviews with market researchers and knowledge managers is that a culture of sharing creates better products and helps companies be more successful innovators. Simply said: to innovate, knowledge from various departments needs to come together, irrespective of role or rank.

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