How Do You Keep Mass Influencers Engaged? An Example from TripAdvisor

In the Forrester report, Tapping The Entire Online Peer Influence Pyramid, we introduced the Mass Influencer, a category of online influencer comprised of people who create most of the peer impressions about about brands in social channels.  Although just 16 percent of the online population, Mass Influencers create 80 percent of all peer impressions about products and services.

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Microsoft’s No-Win IE6 Browser Mess

The new European browser menu launched this week, and Microsoft in many ways faces a no-win situation. These past few years have been a doozy for Microsoft’s Internet Explorer.Read more