In a post to the Facebook blog, Michael Richter, Facebook's Deputy General Counsel, shared some of the proposed policy changes and noted, "We hope you'll take the time to review all of the changes we're proposing and share your comments." Most of these changes seem uncontroversial, but then there's this:
I moved to the Bay Area from Milwaukee about five months ago. Among the things I miss from my hometown are my two favorite burger restaurants--AJ Bombers and Sobelman's. Both have used Word of Mouth (WOM) to become successful small businesses, but while one built its buzz over 10 years, the other used social media to become a success in just one year. The stories of these two businesses can provide insight and inspiration to much larger brands seeking to create benefits with social media.
Until now, geolocation has been one of those quaint, semi-useful buzzwords: '... now with geolocation!!!' Twitter, Buzz and Foursquare -- the main exponents of exposing your location -- might not be small, but they pale in comparison to Facebook. With the announcement that Facebook will be enabling geolocation next month, Pandora's Box has been torn open; whether you like it or not, geolocation is about to become a huge part of your life.