Understanding teenage behavior is an eternal challenge, not only for parents but also for content providers and product managers trying to engage them. Our Technographics research shows that European teens combine two great passions online: enjoying content such as music, video, and video gaming and communicating with friends.
Americans spend a lot of time playing games, and not only the young. Our Technographics data show that all generations spend about 7 hours a week playing PC games, but younger consumers top this up with playing games on consoles, handhelds, and mobile phones. Generation Y spends close to 20 hours a week playing games!