My First Forrester Report: Tapping The Entire Online Peer Influence Pyramid

Three months after starting at Forrester, my first report for Interactive Marketers is now available: Tapping The Entire Online Peer Influence Pyramid.  Forrester subscribers can click the link to read about the Peer Influence Pyramid, which describes and shares recommendations about three types of online influencers: Social Broadcasters, Mass Influencers and Potential Influencers.  

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The New Era Of Social Innovation

If the seventies and eighties were dominated by technology-led innovation, with IT in the driving seat, the nineties and two thousands was surely the period of marketing-led innovation. With the emergence of social computing as such a big influence on business, spreading rapidly beyond the sole domain of marketing, it seems we are entering a new era - the era of Social Innovation.

In this era, innovation will be driven by empowered customers and employees and IT and Marketing will need to join forces and collaborate as never before. The CIO and the CMO, IT and Marketing, will jointly power this new era of Social Innovation by bringing together their extensive domain expertise to create a Social Innovation Network.

The way I see it, true Social Innovation goes beyond customer interaction and idea generation, it requires a powerful and coordinated network of players to take customer-generated innovation and to test, scale and implement it. IT has a key role to play in this Social Innovation Network as the broker, helping to connect the network players and components and to establish the management, strategy and technological backbone of the network.

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600 Tweets Per Second - A Tweet Too Many?

Twitter growth hits 50 million "Tweets" a day but just how much of that traffic is noise vs valuable information and does it really matter?

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Single ID: What Consumers Think and Why It May Not Matter

I saw some interesting Forrester research this week.  We asked over 4,000 consumers about Single-ID systems, which permit a profile to be used on multiple Web sites and eliminate the need to register, create and maintain separate profiles on each new site.   While we didn’t ask consumers about the currently available options (such as Facebook Connect,

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Google, Gmail, Relevance Filtering & the Future of Social Media

Is the Social Media world about to change on Tuesday? Probably not, but all eyes will be on Mountain View tomorrow when Google announces their latest venture into the social sphere, reportedly a social add-on to Gmail.

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