My First Forrester Report: Tapping The Entire Online Peer Influence Pyramid

Three months after starting at Forrester, my first report for Interactive Marketers is now available: Tapping The Entire Online Peer Influence Pyramid.  Forrester subscribers can click the link to read about the Peer Influence Pyramid, which describes and shares recommendations about three types of online influencers: Social Broadcasters, Mass Influencers and Potential Influencers.  

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Single ID: What Consumers Think and Why It May Not Matter

I saw some interesting Forrester research this week.  We asked over 4,000 consumers about Single-ID systems, which permit a profile to be used on multiple Web sites and eliminate the need to register, create and maintain separate profiles on each new site.   While we didn’t ask consumers about the currently available options (such as Facebook Connect,

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Vancouver 2010 – HD Video and Converged Networks Take Gold!

I am writing this blog as I return from a whirlwind visit to the Vancouver Olympics - a truly digital Olympics relying on a converged network from Avaya and Bell Canada to deliver all of the data and media required for the games.  The Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games(VANOC) CIO, Ward Chapin, has been oft quoted saying that hosting the Winter Olympics is similar in scale to hosting 3 Super Bowls a day for 17 days, so when I spoke to him I asked how he does that.  Relying on a team of suppliers and partners that includes Atos Origi

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What Did We Learn From The Cyber Shockwave…March Madness Can Cripple Our Infrastructure

Just this Tuesday, February 16th 2010, the Bipartisan Policy Center hosted a mock cyber attack called Cyber Shockwave. The aim of this simulation was to understand the impacts of a cyber attack and assess infrastructure capability during such an incident. There are many articles explaining the motive and results of this simulation, and post mortem is still coming as we speak.

So, what did the simulation entail? It depicted a war game taking place in 2011 – basically an application installed on smart phones during ‘March Madness’  thatturned out to be a malware. This hypothetical malware affected telecom and IT infrastructure throughout the country, with the result actually bringing down the nation’s cellular network...but there is more. According to an article from ‘The Atlantic Wire’:

“Later, two bombs disabled the country's electricity network and destroyed gas pipelines... Soon 60 million cellphones were dead. The Internet crashed, finance and commerce collapsed, and most of the nation's electric grid went dark. White House aides discussed putting the Army in American cities.”

Also, according to an article from DarkReading:

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There Won’t Be A Mobile Channel In Banking Anymore

The mobile channel is increasingly relevant in business strategies, application architectures and applications of financial services firms. Consequently, we are all aware that the headline represents a strong exaggeration. So, why this statement? Is there any substance in it that application architects, application developers, and enterprise architects need to consider? Interactions with a number of banks indicate that the answer is yes.

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Forrester Databyte: Application Platform Adoption Trends

As an analyst at Forrester I always look forward to December - not because it's the end of the year or that I have the balance of my vacation days to use up (best laid plans...); December is when we usually get a fresh batch of data from Forrester's annual Enterprise And SMB Software Survey. Each year our team gets to place a few questions into this comprehensive questionnaire, and IT decision makers who have organizational responsibility for custom software development give us some insight into what their shops are doing.

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