My First Forrester Report: Tapping The Entire Online Peer Influence Pyramid

Three months after starting at Forrester, my first report for Interactive Marketers is now available: Tapping The Entire Online Peer Influence Pyramid.  Forrester subscribers can click the link to read about the Peer Influence Pyramid, which describes and shares recommendations about three types of online influencers: Social Broadcasters, Mass Influencers and Potential Influencers.  

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My Thoughts on Forrester, Analysts, and Blogging

A minor tempest in the research industry teapot erupted today on Twitter and elsewhere.  A SageCircle blog post entitled "Forrester tells analysts no more personal blogs with interesting implications for analyst relations"sparked a fair amount of dialog about Forrester and the rights and independence of analysts.  SageCircle shared rumors that a change

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