Often we hear that the eCommerce technology selection process is broken from both sides of the fence. The businesses that are selecting and investing in the technologies, as well as the vendors themselves, face the frustration of this process.
Our objective is to gain insights into the lessons-learned and best practices around eCommerce technology selection. We want to unearth what makes this a trying process and the success factors behind successful product and services selections.
Forrester just kicked-off our first-ever Australian Online Retailing Study. This survey looks at Australian online and multichannel retailers' organizations and topics relevant to the challenges currently facing their roles including: