Grocery shopping is one of the largest offline retail categories but our Technographics data shows that it has one of the lowest online retail penetration figures in the US: Less than 10% of online adults have purchased groceries online and only 16% of online grocery buyers purchase groceries online more than once a month.
This week the Superbowl earned with 106.5 million viewers the Number One spot of the most watched program ever in the US, which proofs that online video hasn't killed the TV star yet. (Side note: did you know that until now the 1983 M*A*S*H final held this position?).
With the recent disaster in Haiti we saw a push from many charities to take advantage of mobile technologies to help raise funds. You've probably seen the ads on TV to text to a certain number to make a donation through your cell phone provider.
These messages were also splayed across Facebook as status updates (interesting side note: whether or not the people posting the information actually donated isn't known but perhaps people felt better just by spreading the word).