My First Forrester Report: Tapping The Entire Online Peer Influence Pyramid

Three months after starting at Forrester, my first report for Interactive Marketers is now available: Tapping The Entire Online Peer Influence Pyramid.  Forrester subscribers can click the link to read about the Peer Influence Pyramid, which describes and shares recommendations about three types of online influencers: Social Broadcasters, Mass Influencers and Potential Influencers.  

Read more

Single ID: What Consumers Think and Why It May Not Matter

I saw some interesting Forrester research this week.  We asked over 4,000 consumers about Single-ID systems, which permit a profile to be used on multiple Web sites and eliminate the need to register, create and maintain separate profiles on each new site.   While we didn’t ask consumers about the currently available options (such as Facebook Connect,

Read more

Google, Gmail, Relevance Filtering & the Future of Social Media

Is the Social Media world about to change on Tuesday? Probably not, but all eyes will be on Mountain View tomorrow when Google announces their latest venture into the social sphere, reportedly a social add-on to Gmail.

Read more