A Bloom Box Powering The Data Center? Hold Your Horses!

If you are anything like us at Forrester, you probably got swept up in all the media coverage of the Bloom Box -- the clean energy fuel cell that is supposedly going to save us from all our energy woes. The technology is certainly impressive and will hopefully lead to significantly lower energy bills and carbon emissions down the road. And a number of Fortune 100 companies have bought into the Bloom Box, including eBay, Coca-Cola, Bank of America, FedEx, and Wal-Mart.

But is the Bloom Box suitable for the data center? No, for now. And here are two major reasons why…

First, the Bloom Box falls short of typical data center uptime expectations. Despite what was touted on 60 minutes, it turns out that Google has NOT in fact been using a Bloom Box to power one of their data centers, but instead has been using it to help power a portion of their Mountain View campus. In fact, Google reported that the Bloom Box only provided 98% uptime which would not acceptable for even a Tier 1 data center. So unless you plan on using your backup generators a lot more frequently, the notion of weaning your data center of the electricity grid is not foreseeable.

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Welcome To The Cloud Market, CA

If anyone doubted CA Inc.’s intention to get into the cloud computing market, you can’t get away with that skepticism anymore. This company is serious. Its acquisition of early cloud leader 3Tera takes their nascent cloud entreaties to an entirely new level.

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Where Your Cloud Resides Matters

Geographic location plays a significant role in establishing data protection obligations in the cloud. And while many cloud services originated within the US, growing demand, global competition, and practical business models drive vendor proliferation of cloud services hosted across diverse geographic locations.

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Forrester, Forums, And Football?

I just bought tickets to Dallas.

Ok, that in and of itself is not a big deal, so bear with me. Unfortunately, flying is part of the job and I log about 150,000 miles a year. That means I see lovely DFW about once a month.

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The Future Of Online Customer Experiences

My colleague on our Customer Experience team, Vice President Moira Dorsey, has written a major piece of research that I think consumer product strategists should read. 

The report, "The Future of Online Customer Experience," has huge ramifications for how not just customer experiences will work, but indeed predicts the future of most consumer computing experiences.  I urge clients to read the report itself.  Moira has blogged about her report here.

Product strategists should take away (at minimum) the core of her model, called CARS: Online (and computing experiences in general) will be Customized, Aggregated, Relevant, and Social.  Let Moira know what you think!