If you are anything like us at Forrester, you probably got swept up in all the media coverage of the Bloom Box -- the clean energy fuel cell that is supposedly going to save us from all our energy woes. The technology is certainly impressive and will hopefully lead to significantly lower energy bills and carbon emissions down the road. And a number of Fortune 100 companies have bought into the Bloom Box, including eBay, Coca-Cola, Bank of America, FedEx, and Wal-Mart.
But is the Bloom Box suitable for the data center? No, for now. And here are two major reasons why…
If anyone doubted CA Inc.’s intention to get into the cloud computing market, you can’t get away with that skepticism anymore. This company is serious. Its acquisition of early cloud leader 3Tera takes their nascent cloud entreaties to an entirely new level.
Geographic location plays a significant role in establishing data protection obligations in the cloud. And while many cloud services originated within the US, growing demand, global competition, and practical business models drive vendor proliferation of cloud services hosted across diverse geographic locations.
My colleague on our Customer Experience team, Vice President Moira Dorsey, has written a major piece of research that I think consumer product strategists should read.
The report, "The Future of Online Customer Experience," has huge ramifications for how not just customer experiences will work, but indeed predicts the future of most consumer computing experiences. I urge clients to read the report itself. Moira has blogged about her report here.
Product strategists should take away (at minimum) the core of her model, called CARS: Online (and computing experiences in general) will be Customized, Aggregated, Relevant, and Social. Let Moira know what you think!