Introducing The MDM Market’s Newest 800lb Gorilla: Informatica Acquires Siperian!

Look out IBM, Oracle and SAP — you’re about to lose a bit of your dominance in the master data management (MDM) market to Informatica. On January 28, 2010, Informatica announced that it acquired Siperian for $130 million (representing the largest acquisition Informatica has made to date). Siperian is a multi-domain operational MDM vendor that Forrester named as a leader in our last Forrester Wave for Customer Hubs in Q3 of 2008 (see graphic).

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Case Study #8: How to Use Twitter for Customer Service: Carphone WareHouse

Many of my clients have asked, "How should I use Twitter for customer service?" There are many applications that are adding Twitter as part of the contact center apps. But today I'd like to talk about the basics of using Twitter. I spoke with Anne Wood, the Head of Knowledge Management at Carphone Warehouse to learn about how they entered into Twitterland.

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Calling All Business Process Improvement Professionals!

If you've been following our recent blog posts, you'll know that Forrester has a lively business process management and Lean practice. To help us better understand the issues that business process improvement professionals face, we've fielded a very short (I promise) survey. Through it, we're trying to determine where business process improvement pros sit in the organization (IT, special business services group, or business domains), and who is driving business process initiatives in most organizations.

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Case Study #7: NetApp Marketing Takes Ownership Of Its Community Initiative To Ensure Success

NetApp is an industry-leading provider of storage and data management solutions. It has a presence in more than 100 countries-- thousands of customers and a network of more than 2,200 partners-- and a culture of innovation, technology leadership, and customer success. The company was seeking to build higher brand awareness and deeper engagement with employees, customers, and partners and decided to deploy both customer and employee communities.

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Case Study #4: Can You Get a Little Satisfaction? You Don't Have to Be Mick Jagger - Yola.com Did! Customer Service Social Media

If you have been following this blog, you might remember that I posted this a while back. But with the new year here, I thought it might be good to repeat some of the case studies while adding new ones... just incase you missed them or incase you wanted a refresher as you start down the path of providing a solution to your company social media needs!

Remember that great song... "Can't get no... Satisfaction..." Some how I think that is the national anthem of most customers. Why is it so freaking hard to get satisfaction?

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Case Study #6: Cisco Consumer Business Group (Formerly Linksys) Builds the Business Case for Social Media

Consumer Business Group (CBG) — formerly Linksys — is a division of Cisco that offers a wide variety of consumer and small office voice over IP (VoIP) and networking solutions such as routers, switches, and storage systems under the Linksys by Cisco brand. CBG has long held a reputation for excellent technical support and has developed a number of innovative approaches to contain support costs while still offering responsive service. One key initiative was the introduction of an online customer support community.

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Case Study #3: InfusionSoft Uses Social Media to Reduce Customer Service Costs

If you have been following this blog, you might remember that I posted this a while back. But with the new year here, I thought it might be good to repeat some of the case studies while adding new ones... just incase you missed them or incase you wanted a refresher as you start down the path of providing a solution to your company social media needs!

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How Much Intelligence Can You Pack Into a Tweet?

In the analytics wars, one of the quasi-metaphysical topics I try to avoid is debating the distinctions between “information,” “intelligence,” and “insight.”

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Next Best Models: The Process Agility Equation

You never know what’s coming at you next, which is why process agility is so important. Your organization must have a ready response for anything. And you must make sure that every process participant can identify, at their level, what that response might be, so they can take appropriate action.

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SAP’s Tiered Support Announcement Defuses a Contentious Issue

Today, SAP announced a tiered support offering which reinstates Standard Support as an option, in addition to the Enterprise Support offering that SAP put in place in July 2008. This announcement should help to defuse a contentious battle that has played out over the past 18 months, where customers pressed for SAP to reconsider its phased-in migration to higher-priced Enterprise Support.

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