The market for enterprise carbon and energy management (ECEM) systems continues its rapid evolution. Since publishing our Market Overview report last November, we have interviewed at least a half-dozen additional systems providers coming into this nascent market.
Last week we talked with Dan DeKemper, a director at Pricewaterhouse Coopers who works with the firm's 800-person-strong sustainability practice on large-scale ECEM implementation projects. Dan told us that PwC sees three industry sectors driving ECEM adoption:
Utilities and Energy, the traditional "heavy emitter" industries that are focused on monitoring and reducing carbon emissions for regulatory compliance and public perception reasons.
Retail and CPG, two verticals where adoption is now growing faster than Energy. These companies are implementing ECEM on a voluntary basis, looking to improve brand equity and align with sustainability initiatives of some of their customers like Walmart.
Public sector organizations, looking to be role models for the private sector and also under executive or legislative mandate to improve energy efficiency.
We’ve become curious ever since we interviewed Linda Cureton of NASA a few months ago, when we were a bit surprised to discover that she has an active blog (her Thanksgiving entry implores CIOs to give thanks to their “geeks”). And there’s Rob Carey, CIO of the Navy, who has been blogging for the past two years. So we decided to look around to see other CIOs who are actively blogging. Active implies recent — which takes quite a bit of time and thought, and is probably not for everyone. So who else besides Linda takes the time and thought? Here are a few who do, though not always frequently.
In the firestorm of speculation leading up to Apple's debut of its iPad device was a strong thread regarding the company's ability to further accelerate tectonic shifts in the media industry, especially the print industry. Now, following its unveiling, some have pointed to the structure of the relationship between Apple and AT&T and posed similar questions regarding the mobile industry and in particular operators' business models. The iPad deal is just evidence of changes that have been accelerating for the past several years. These changes include:
New pricing models. As the U.S. market has saturated operators have reassessed prepaid, elevating it beyond the 'choice of last resort' for consumers, and introducing unlimited voice, data, and messaging plans like Boost Unlimited. They have also enabled prepaid for laptop and netbook data connections — which plans the iPad will exploit. European operators have gone further and introduced session-based pricing, such as per day or week. Devices like Amazon's Kindle rely on a wholesale model to make the cost of transport invisible to consumers (for books and the like, at least).
James Cameron's blockbuster hit Avatar viscerally depicts the power of an avatar in a way that software geeks couldn't begin to communicate or illustrate in code. Nothing in Second Life, The Sims or other virtual worlds comes close to the movie for illustrating the power of an avatar to insert a person into another environment or "world." In fact, if you haven't seen the movie, I can say that it's hard to leave the cinema without wishing — darn it — why can't we really do that??? (Sort of like, "beam me up Scottie," why can't we do that too???) [If you are like me, I wonder . . . when will we be able to do that because surely sometime in the future we'll be able to. But, I digress.]
Last week some of my colleagues and I had a completely different experience that leaves me thinking that avatars aren't really the future. Instead, literally being there — yourself — in a virtual fashion is a more human and natural way of interacting than using an avatar to represent yourself. What am I talking about? It's telepresence — the high resolution, life-size video conferencing tool that, in this situation, was provided by Cisco.
Here's what happened. Last year we decided to bring our Business Technology Forum not only to the real world in Chicago but also to the virtual world over telepresence. Last Friday, Mike Gilpin, Clay Richardson, Ted Schadler and I got to deliver that virtual event by spending 3 hours interacting with 14 clients in 7 cities using telepresence. The cities were: Atlanta, Boston, Herndon VA, Irving, New York, San Jose, and Washington, D.C. In addition, we had one company that dialed in from its own telepresence facility.
Apple just announced its media tablet (we coined these things mobile media tablets in 2005 in private client conversations and ) amidst much excitement and surprisingly little secrecy. There wasn't much if anything in the announcement that the bloggers hadn't anticipated.
This product will appear in 60 days with WiFi and in 90 days unlocked with AT&T data plan for $629 and $29/month. It will catch on quickly as an employee-provisioned third device, particularly for Mobile Professionals, 28% of the workforce. IT will support it in many organizations. After all, it's just a big iPhone to them and already 20% of firms support them.
Most of the media coverage will discuss the impact on consumer markets. I'm going to talk about the impact on businesses and on information & knowledge management professionals, the IT executive responsible for making the workforce successful with technology.
Make no mistake, this is an attractive business tool. Laptops will be left at home.
One thing's for sure, Apple knows how to time the market. And the market it's timed this time around is an important one: information workers self-provisioning what they need rather than what their employers provide. We have called this trend Technology Populism(AKA consumerization of IT), and it's important enough that we're writing a book called Groundswell Heroes about how to harness it.
Connie and I are now working on a document, describing these roles in more detail. We are discussing their evolution in relation with the process maturity level of the organizations in which they act. To help business executives recruit and develop the right kind of individuals for the emerging roles — stakeholders, change agents, gurus and prodigies — we have developed also two synthetic “high-potential” candidate profiles for these roles and give them a name:
Brian Porter - has 15-20+ years experience in business and IT; holds a senior position within the business process ranks; has deep knowledge of one or more core business processes; is a great communicator and big picture thinker; and of course is familiar with Forrester and uses Forrester Waves to make smart technology choices.
In the last month the din of rumor and the clamor of speculation inspired by Apple’s expected announcement this week has risen in a crescendo that is about to peak. We’re all convinced this Wednesday’s “one other thing” will be some kind of magical tablet device. We all expect it will be a big deal. And in these past weeks we’ve witnessed a parade of writers, analysts, and consumers who have all published their “wish” or even “guess” (or, in some cases, “fantasy”) lists. But we have yet to see what we think really matters: an Apple “should” list that identifies the things Apple should do to ensure that its device is successful.
I’ve met many CIOs, all with their own unique challenges and approaches to overcome them. But despite their differences, all CIOs ask me the same question: “what is the next big technology trend that I should look out for?”
It’s a tough question — not because there is a shortage of emerging tech trends out there. The tough part is whittling down all of trends to the really big ones — I mean the ones that could really change the way we do business. So all through 2009, my answer was: 1) consumerization of IT (what we at Forrester refer to as Groundswell), 2) lean IT, and 3) cloud computing. For those interested, you can still view the Three Tech Movements CIOs Should Know webinar I did with colleagues Ted Schadler and John Rymer late last year.
I wrote last year that phone-based navigation would overtake both the in-built car systems and the devoted Portable Navigation Devices (PND) made by the likes of Garmin and TomTom, and that it would happen by 2013. Certainly Google's introduction of Google Maps Navigation on Motorola's Droidremoved one of the primary barriers to realizing this shift: price. Unlike the turn-by-turn navigation services offered by US carriers (primarily powered by TeleNav) that cost $9.95 per month or are bundled with other services, Google's application is included with the Droid (and its Nexus One) and costs nothing to use.
Train for Success hosted a panel discussion today in Second Life to both look back to 2009 and forward to 2010 and discuss observations and trends in virtual worlds. The other panelists — Sam Driver of ThinkBalm and Doug Thompson of Remedy Communications — are really the experts on virtual worlds and all that is developing in and around them. I spoke primarily about the rise of virtual event platforms, which the other panelists referred to as “pseudo 3D” environments. Despite the denigrating nature of the label, I accepted that the platforms that I have focused on are less rich, and less interactive than Second Life and other “real” virtual worlds. However, as my previous blog post indicates, that richness comes with a downside. The barriers to entry are just too high for the use cases that the “pseudo” virtual environments have specialized in. When using a virtual platform (of any kind) for marketing purposes, targeting a large and diverse audience, the “real” virtual environments just aren’t there yet.
However, I did want to share some of the observations that I made on the panel. My comments were really based on adoption and use cases for “pseudo” virtual environment as tools for B2B marketers. Looking back at 2009, what did you see as highlights, lowlights, and trends in the virtual platform enterprise market?