As anyone who has worked on component technologies can tell you, the time in which you should treat your product as something that can stand on its own is limited. The tricky part is figuring out when that transition should occur—and that's where people in product marketing and product management can really earn their paychecks.
Getting dismally sick over the holidays had an upside. An incredibly geeky upside, the sort only someone doing research about social media could care about, perhaps. But it was a good occasion to test a hypothesis.