Welcome Joe Stanhope to the Customer Intelligence team!

Happy New Year!  Okay, a bit late on that. However, I have some exciting news. I’m thrilled to announce the newest addition to Forrester’s Customer Intelligence (CI) team—Senior Analyst, Joe Stanhope. Joe starts on January 25, and he will be our go-to analyst for site optimization strategy, which includes coverage of Web analytics as well as online testing and targeting platforms.

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Measuring Influence Is Hot

Happy New Year! At the beginning of the year (and the start of a new decade), it's appropriate to acknowledge one of the year's hottest trends: Influence Measurement.

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