As we bid adieu to one decade and move into the next, it’s important to catch our collective breath and to take a quick look ahead. Here are some quick thoughts on the trends that will shape advanced analytics in the year to come. These trends will set the stage for thoroughgoing transformation of business intelligence (BI), data warehousing (DW), predictive analytics (PA), data mining (DM), business activity monitoring (BAM), complex event processing (CEP), and other key analytics technologies in the Teens:
Self-service operational BI puts information workers in driver’s seat: Enterprises have begun to adopt self-service BI to cut costs, unclog the analytics development backlog, and improve the velocity of practical insights. Users are demanding tools to do interactive, deeply dimensional exploration of information pulled from enterprise data warehouses, data marts, transactional applications, and other systems.
As 2009 draws to a close, what are the key trends that customer management business process professionals need to pay attention to as you finalize your plans for next year?
Trend 1: Companies Return To Investing In Their Most Important Asset – Customers
Beginning in mid-2009, I have seen a strong up-tick in investment dollars being released by organizations intent on improving their customer management capabilities to capitalize on the economic up-turn. What are their key priorities? My most recent research shows that both B2B and B2C enterprises spotlight improved customer loyalty as their top goal. But, B2B companies are also intent on capturing new customers, while B2C companies obsess about improving the customer experience.