Innovation Matters More Than EU's Acceptance Of Microsoft Browser Menu

The EU’s decision this week to accept Microsoft’s proposed browser menu means in March European consumers purchasing or upgrading their operating system will be presented a choice of browser. Beyond that, the acceptance means little for enterprises.

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2010: The Year Marketing Dies...

poor ned better off deadImage by yewenyivia Flickr

...(Subtitled) Or at Least Marketing as We Know It!

But first, since this is my first blog post as a Forrester analyst, I thought I'd make a quick introduction.  I'm Augie Ray, a new Sr. Analyst of Social Computing serving interactive marketing professionals.  Prior to joining Forrester's Bay Area office, I was a Managing Director at Fullhouse, a social and interactive communications agency in Milwaukee, WI.  I'm very excited to be part of the Forrester organization and eager to help clients with research, data, and consulting on the profound and exciting changes underway with Social Media Marketing. 

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Guest Post: Tom Cummings on how marketers are using Twitter (and what they can do better)

As a Forrester analyst I get to work with a fantastic team of researchers – including Tom Cummings, who contributes some great work to our research on social media marketing and a wide range of other topics. Below, Tom discusses a piece of research we collaborated on, covering how marketers are using Twitter:

Tom Cummings [Posted by Tom Cummings.]

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Online Canadians Have Aggressively Embraced Social Technologies -- And So Have Canadian Marketers

I've spent the last year living and working in Vancouver, Canada -- speaking with many Canadian interactive marketers and agencies, and collecting survey data on Canadian consumers -- so I'm pleased to say that yesterday we released a new report, Canadian Social Technographics Revealed, and added our latest Canadian data to our free Social Technographics Profile Tool.

In researching this report, I learned that:

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Getting Ready For My Teleconference On Field Marketing

By Peter O'Neill

I like I like to be prepared. Next Monday I give (present? perform?
recite?) my first Forrester Teleconference about field marketing. See http://www.forrester.com/rb/teleconference/field_marketing_professionals_must_adapt_to_new/q/id/6065/t/1

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