Harness The Power Of Workforce Personas

Ted-Schadler  by Ted Schadler

Do you truly understand your workforce and what they need from technology? Hint, it's a loaded question. You might think so, but you'd probably be wrong. They're not like you. Not at all.

We weren't sure, either, which is why we surveyed 2,001 US information workers -- people that use computers in their jobs to find out what technology they use and what they need to be successful in their jobs.

We discovered something that consumer market researchers have known for generations: Not everybody needs or wants the same stuff. So we drew on our decade of experience with quantitative analysis and created a segmentation that highlights the differences between employees based on their need for location flexibility (mobility) and their application use:

  • Location flexibility, a.k.a., mobility -- drives differences in the need for smartphones, wireless networks, collaboration tools, and telecommuting support.
  • Application use drives differences in social computing, consumerization of IT, and tolerance for virtual desktops.
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SAP's Enterprise Boldly Goes Where No Support Offering Has Gone Before

At yesterday's Influencer Summit, Dr. Uwe Hummel (EVP and Head of Active Global Support) explained to industry analysts why SAP believes so strongly in its Enterprise Support product. In fact, it is so convinced in proactive support and the positive impact on customers' SAP application management and operation costs that it decided to protect them from making the mistake of declining to buy it - by making it mandatory.

We all know how customers reacted to that idea, and how SAP has reconsidered its approach since the initial announcements. Yesterday's session focused on SAP's uniquely innovative program to track the actual benefits obtained by customers using Enterprise Support. SUGEN, the association of independent SAP user groups, agreed 11 application-management-related KPI that it would track at 56 member sites. The first results are now in, and though SAP isn't quite ready to publish them, from what we saw under NDA, there has been a clear and consistent improvement in measures such as 'failed system changes'.

However, even if these results enable SAP to make a convincing argument that enterprise support is beneficial for most customers, it hasn't yet answered the important questions that we've raised on behalf of sourcing and vendor managers:

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The Archetypes of EA

This past summer, Forrester conducted a series of in-depth interviews of architects to further our understanding of their roles:  how they saw the role in the context of their organizations, how they are evaluated by senior management, their key success imperatives and their information needs.  We undertook this not just as research to publish, but also to inform how we support individuals in the EA role.

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Q&A: Three Tech Movements CIOs Should Know

On Tuesday of this week I hosted a webinar along with Ted Schadler and John Rymer — "Harnessing Key IT Trends — Three Tech Movements CIOs Should Know." As promised, below are the answers to attendee questions that we weren’t able to cover during the webinar.

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Podcast: Reviewing MDM Market Maturity

Our latest featured podcast is Rob Karel's "Reviewing MDM Market Maturity".

In this podcast, BP&A Prinicpal Analyst Rob Karel will take listeners through some of the results from our August 2009 Global Master Data Management/Data Quality Online Survey.







We look forward to your questions and comments.



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Subscribe to Business Process & Applications podcasts through iTunes.

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Podcast: Instrumenting Your Enterprise For Maximum Predictive Power

Our latest featured podcast is Jim Kobielus'"Instrumenting Your Enterprise For Maximum Predictive Power".

In this podcast, BP&A Senior Analyst Jim Kobielus discusses how best to leverage your company’s predictive investments. He also lays out a high level framework to assess your predictive analytics maturity.







We look forward to your questions and comments.



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2010 Priorities for Application Development and Delivery Professionals

Last summer, all the research teams across Forrester conducted a special “deep dive” research project to study the roles we serve, to find out more about what’s most important to you, and how we can do an even better job of serving you. We interviewed 32 application development and delivery professionals, and studied their responses. These folks were a mix of clients and non-clients, from North America and Europe.

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Disease, drug wars and data centers

Just thinking about Mexico and the cards it was dealt getting blamed for swine flu. I was recently in Europe, and was surprised to hear friends refer to H1N1 as the “grippe mexicaine” or “Mexican flu”. There is even a dedicated website by the same name — grippemexicainehttp://www.lagrippemexicaine.com/. You don’t hear that in the US. We may demonize the swines but not our neighbors, the Mexicans. But, even the Mexican press attributes the outbreak to local pigs, hence the theory this particular flu had its origins in Mexico.  That theory or the flu itself is blamed in part for the severity of their economic downturn – along with the global financial crisis (and in particular its dependence on the US) and domestic drug wars.

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Looking To Save And To Protect Your Enterprise’s Future Interests In Your Negotiations With SAP?

SAP’s dominant negotiating position is often a challenge for sourcing and vendor management professionals looking to cut costs and avoid pitfalls in contracting.  A tough year for SAP with a 40% drop in license revenue in the first half of 2009 compared to last year presents new challenges in negotiating.  Has this drop made SAP more flexible in sales negotiations, or more determined to fight for every dollar it can get, hold firmly to standard discount levels and force through its maintenance price hike?

Forrester Research, led by Principal Analyst, Duncan Jones, Senior Analyst, Liz Herbert, and Research Associate, Elizabeth Rose, is preparing to tackle these problems and publish a report on pricing trends and best practices for negotiating with SAP and we need you. 

Our report will answer the following key questions:

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Social Network Analysis: Going to Become Too Ubiquitous for Its Own Good

James G. Kobielus By James Kobielus

Social networks are the future of online life, whether we like it or not. Before the end of the coming decade, relationships with everyone –including family, friends, colleagues, employers, merchants, suppliers, and government agencies—will hinge on your access to these parties, and theirs to you, through online communities of all shapes and sizes.


Social networks are becoming much more pervasive than today’s mass-market communities—such as Facebook, Twitter, and LinkedIn—would lead you to believe. Before long, many will be embedded in the full range of business and personal applications. In ten years’ time, today’s social networks will have evolved into a powerful, seamless worldwide infrastructure for collaboration, sharing, interaction, and transactions. Many will be integral features of the mobile, broadband, and streaming media services that shape business and consumer life.

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