A Happy Holiday For Retailers?

ATG Survey Reveals Important Detail About Online Chat and Click-to-Call Strategy

Brad_strothkamp [Posted by Brad Strothkamp] --- [Follow Me on Twitter]

On Wednesday, a few colleagues along with myself sat down for a briefing with ATG around their interactive help services (formally eStara). The primary purpose of the call was to review results from a recent survey ATG (see full survey) had conducted around interactive help. While much of the data I had seen before in previous surveys done by Forrester or other vendors, one piece stood out that I wanted to share.

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Updating our research on support for eBusiness: Please participate in our current survey

[posted by Elizabeth Davis]

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