This
past Tuesday Autodesk conducted its annual Manufacturing Analyst Day event in
Lake Oswego, Oregon, and I had the opportunity to catch up with executive
leaders across the company’s spectrum of product brands (i.e. Alias for
conceptual design, AutoCAD and Inventor for engineering design, and, more
recent acquisition additions, MoldFlow and Algor for simulation). Contrary to
my original perception that Autodesk offers affordable, no-frills product design
tools to lots of smaller, mom-and-pop companies, I learned that their business
is significantly shifting to include more direct sales to large,
enterprise-level manufacturers like Intel, Nestle, and Parker Hannifin. In
fact, approximately a quarter of Autodesk’s manufacturing business now comes from
customers with over $2 billion in annual revenues, and it’s their fastest
growing segment within this vertical.
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