News Corp + Microsoft Scratch Each Other's Backs, And Consumers Won't Care

My colleague Shar VanBoskirk, an expert in search and interactive marketing here at Forrester, and Iput together some thoughts on the published media reports that Microsoft and NewsCorp are in taks about a relationship in which Microsoft would pay News Corp to remove its content from Google and allow it to be indexed only through Microsoft's Bing.

If this deal does take place, here's what we think the implications are:

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Forrester’s Online Community

It’s Berlin, Circa 1989, and the Media Industries Are East Germany

Allow me to add my voice to the chorus of those applauding the fall of the Berlin wall twenty years ago this month. It was this event that taught me firsthand why revolution is simultaneously impossible as well as inevitable. In 1986 I sat with other students from around the globe just blocks from the wall and debated whether it would ever come down. The naïve among us insisted freedom was imperative: It was inevitable. The others asked if we had stopped to think about the massive relocation of people, economic resources, and government structures that such a revolution would require: It was impossible.

Until it happened, just three years later.

 

Brandenburg tor eastside

The author, pictured left, photographed in front of the Brandenburg
Gate from what was then the East German side

 

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It's Been A While, Why — And What's Going On With Sales Enablement These Days?

It’s been a long time since I’ve updated this blog, and it’s been brought to my attention by many of you as we discuss the sales enablement topic at: conferences, meetings, over peaking duck Peking duck (wow, this is what happens when you trust Word too much in your edits and try to get something out too quickly over the voices of children who want you to go downstairs and play Wii with them), or during inquires.   (NOTE: guys, if you add comments, I know you are reading!!)

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The business case for Web sales is made on influence, not direct sales

Brad_strothkamp [Posted by Brad Strothkamp}

One area where metrics in financial services are still hard to come by is the level of influence that the Web has on sales made in a branch, by phone or via mail. This is one area where Forrester's data can help clients. Every year, we survey US and Canadian consumers on their acquisition activities in the previous year.  

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Measuring Engagement: A Case Study

Engagement is such a grand concept that relates to everything from purchasing and repeat usage to satisfaction and recommendation behavior. Customer intelligence professionals want to nail it down and measure their customers' level of engagement, but they have trouble nailing down a precise model to do so. We have a new case study that details how one organization, Channel 4, the UK media outlet, decoded engagement.

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Oprah abandons broadcast TV for a life in cable: Oprah, we need to talk...

Just this Monday Sarah Palin told Oprah she was "the queen of talk shows." Which might mean there's no better time to abdicate the throne than when you're clearly on top (and when the #2 talk show, Dr. Phil is produced by you). 

But Oprah didn't just announce that when she wraps her 25th season in 2011 she will wrap the show for good. No, she announced that she would also begin the next chapter in her mega-successful life: she's going to move to cable. Her cable network, titled OWN, for Oprah Winfrey Network, was actually announced some time ago, so while that's not news, the fact that Ms. Winfrey is moving away from daytime television's most-watched show to build a fledgling cable network is an eyebrow-raiser. 

Because cable TV is no safe haven away from the woes of broadcasters.

Audiences are fragmenting, cable TV is having a harder and harder time maintaining viewers in the face of the DVR and Hulu one-two punch. In fact, OWN was supposed to be up and running this winter but was postponed because of the challenging advertiser climate. It's a climate that's not going to get dramatically better even if our economy continues to improve. That's because advertisers have many alternatives for their advertising dollars, including the Internet, where more and more spending is shifting every day, reaching nearly $26 billion this year (see our July 2009 Interactive Marketing Forecast report for more detail).

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Email Marketing Service Provider Wave

I continue to work on the long awaited ESP Wave report, and yes we do plan to publish it before the end of the year.   This Wave has more vendors than any of our earlier ESP Waves.  It includes the following 15 vendors:

Acxiom
Alterian
BlueHornet
ClickSquared
Datran Media
e-Dialog
Emailvision
Epsilon
ExactTarget
Experian Marketing Services - Cheetahmail
Lyris
Responsys
Silverpop
Yesmail
Zeta Interactive

Email marketing’s cost effectiveness is driving a renaissance for the channel, which is resulting in strong growth for the sector. I look forward to helping with your vendor selection process.  Stay tuned for the report…

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The Data Digest: A Deep Dive Into Asian Consumers' Online Behavior

Reineke Reitsma [Posted by Reineke Reitsma]

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A final snapshot of our Marketing Forum EMEA

By Zia Daniell Wigder

4114728692_1b12fa2212

Forgive the
long post, but I wanted to make sure I captured the final sessions of our
Marketing Forum EMEA for those of you who were unable to join us in London over the past
couple of days.

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