Is Gen X A Global Concept? How Generations Get Lost In Translation

Reineke Reitsma [Posted by Reineke Reitsma]

Follow me on a

Read more

Luxury Brands on Social - oil and water or vinaigrette

[Posted by Mary Beth Kemp]

Mary Beth Kemp

Read more

Categories:

The Data Digest: US Consumers' Shopping Attitudes By Generation

Reineke Reitsma [Posted by Reineke Reitsma]

Follow me on a

Read more

Google Insights provide much needed help to improve your Web site

Brad_strothkamp [Posted by Brad Strothkamp}

For years, I have been telling clients that mining search results (both internal and external) are great way to get into the mind of the shopper, understand what is on their mind, and get a better grip on the words they use when shopping for products.Google now offers a free tool to make mining search results even easier. It's called Google Insights.

Here is how you can use it:

Read more

Is Tradition Getting In The Way Of 21st Century Research?

Tamara Barber [Posted by Tamara Barber]

Follow Me on  Tamara Barber

Read more

Categories:

Take part in Forrester's digital music executive survey!

Forrester is currently running an executive survey assessing the ‘state of the nation’ of digital music.  We are surveying right across the value chain, from labels, through artists to digital services and companies such as telcos and brands that are working with music. We’re looking at what’s working and what’s not, competing against free and changing business models. If you are involved in some part of the digital music value chain then we’d love to hear your opinions. 

 

All results will treated as strictly confidential and results will only ever be presented a aggregate level.

 

You can take the survey here:

 

Categories:

New Data On Dashboards

Happy Thanksgiving! I certainly have a lot to be thankful for: After a longer-than-usual dryspell, I have two new reports out in my new space. A case study on measuring engagement, and a data-driven report that looks at the differences between Customer Intelligence professionals who use dashboards (and scorecards) and those who don't.

Read more

Categories:

How to Sell Connected TVs this Holiday Season

The signs of the holidays are all around us: my teenagers have started listening to the local holiday music station, people are bundling up in anticipation of the snow that will soon be upon us, and the Wall Street Journal is reporting on the expected sales of TVs at WalMart this Black Friday. 

Aside from the economy, I'm following holiday shopping results because of the humble little devices we call connected TVs. CES 2009 featured many a promise from major TV makers – they assured us that connected TVs were finally ready to rock. Based on that, we estimated that a million of these TVs would be in US homes by the end of the year. In fact, if all the promises were kept, these million would be an easy sell because they would have fancy widget experiences just like the iPhone. Plus, we were assured the technology would get better every day so that accessing Internet content on the TV would feel as natural as switching from Dancing with the Stars to House (an activity I encourage).

This is not the time to go into my disappointment at the failure of some of those TVs to even arrive, much less the less-than-iPhone-like widget experiences they have delivered so far. Instead, in the spirit of technology denial, I’d rather focus on the fact that even if these TVs could do everything we hoped, somebody still has to sell them at retail. No, I'm not concerned we won't hit the million mark. Instead, I'm concerned that we'll have a million or more out there, but that fewer than 40% of them will actually connect to the Internet.

Read more

Taking B2B Marketing to the “Next Level” in 2010

Laura Ramos [Posted by Laura Ramos]

Thanksgiving is next week, and it marks the start of the mad dash to
the end of the year. As I look towards 2010, I see B2B marketers, in
the tech industry and elsewhere, face increasing pressure to reach
decision-makers, justify spending, and deliver high-quality leads to an
increasingly dissatisfied sales organization. Compounding these demands
is a lingering recession and increasing pressure from product
commoditization, new business models, functional outsourcing, and a social groundswell where buyers turn to peers to validate purchase decisions.

Read more

Bing/News Corp: Not a Game Changer