Seventy-seven percent of online consumers have Internet, TV, and phone services. Data from our North American Technographics Mobile And Telecom Online Survey, Q3 2009 shows that of this group, about a third receive all three services within a bundle. Consumers who have a triple-play contract have a higher household income and are more likely to have children.
Payment preferences still vary widely across European countries. Data from our European Technographics Retail, Customer Experience, And Travel Online Survey, Q3 2009 shows that payment patterns are partly determined by whether domestic debit cards can be used to shop online. In markets where debit cards work online, they are the most popular online payment method. In markets where debit cards don’t work online, online shoppers seek alternatives. Online payment services like PayPal are on the rise in Europe: 36% of online buyers regularly used PayPal in 2009 compared with 26% in 2006, while cash on delivery is used less.