For years, I have been telling clients that mining search results (both internal and external) are great way to get into the mind of the shopper, understand what is on their mind, and get a better grip on the words they use when shopping for products.Google now offers a free tool to make mining search results even easier. It's called Google Insights.
One area where metrics in financial services are still hard to come by is the level of influence that the Web has on sales made in a branch, by phone or via mail. This is one area where Forrester's data can help clients. Every year, we survey US and Canadian consumers on their acquisition activities in the previous year.
Our events are well underway in London: We spent Monday with Forrester Leadership Board’s eBusiness Council, then on Tuesday the official Marketing Forum EMEA kicked off. You can follow some of the conversation live on our other blogs - I’ve also
summarized a few of the keynotes below.
The holidays are now squarely upon us. While trying not to watch the Oregon State Beavers ransack my beloved Washington Huskies on television this weekend the holiday commercials were inescapable. And this was only November 16th.
For many online retail teams, however, it probably feels like they have been thinking about the holidays forever. For months they have been planning and developing the content; launching features on the site; planning marketing campaigns; meeting with managers of other channels; and working with their operations colleagues to ensure everything goes smoothly in the fulfillment centers and call centers.
Buzz in the mobile device world this week, as the Apple Insider reports that Apple is testing iPhones embedded with an RFID chip. As regular readers of my research know, such a step would open the iPhone up to contactless POS interactions, including the ability to make payments at the point of sale. Read about it here