Google Insights provide much needed help to improve your Web site

Brad_strothkamp [Posted by Brad Strothkamp}

For years, I have been telling clients that mining search results (both internal and external) are great way to get into the mind of the shopper, understand what is on their mind, and get a better grip on the words they use when shopping for products.Google now offers a free tool to make mining search results even easier. It's called Google Insights.

Here is how you can use it:

Read more

The business case for Web sales is made on influence, not direct sales

Brad_strothkamp [Posted by Brad Strothkamp}

One area where metrics in financial services are still hard to come by is the level of influence that the Web has on sales made in a branch, by phone or via mail. This is one area where Forrester's data can help clients. Every year, we survey US and Canadian consumers on their acquisition activities in the previous year.  

Read more

A final snapshot of our Marketing Forum EMEA

By Zia Daniell Wigder

4114728692_1b12fa2212

Forgive the
long post, but I wanted to make sure I captured the final sessions of our
Marketing Forum EMEA for those of you who were unable to join us in London over the past
couple of days.

Read more

On to day 2 of Forrester’s Marketing Forum EMEA

By Zia Daniell Wigder

4111467759_75ef3c2cd1

Our events are well underway in London: We spent Monday with Forrester Leadership Board’s eBusiness Council, then on Tuesday the official Marketing Forum EMEA kicked off. You can follow some of the conversation live on our other blogs - I’ve also
summarized a few of the keynotes below.

Read more

An eBusiness Guide To Surviving the Holidays: Keeping the Lights On

Bkw_small_headshot By Brian K. Walker

The holidays are now squarely upon us. While trying not to watch the Oregon State Beavers ransack my beloved Washington Huskies on television this weekend the holiday commercials were inescapable. And this was only November 16th.

For many online retail teams, however, it probably feels like they have been thinking about the holidays forever. For months they have been planning and developing the content; launching features on the site; planning marketing campaigns; meeting with managers of other channels; and working with their operations colleagues to ensure everything goes smoothly in the fulfillment centers and call centers.

Read more

A Look at Next Week's Marketing Forum EMEA

Zia_Wigder
By Zia Daniell Wigder

Read more

Apple Testing iPhones with RFID Chip--A New Dawn for Mobile Payments?

Ed Kountz [Posted by Ed Kountz]

 

Buzz in the mobile device world this week, as the Apple Insider reports that Apple is testing iPhones embedded with an RFID chip. As regular readers of my research know, such a step would open the iPhone up to contactless POS interactions, including the ability to make payments at the point of sale.  Read about it here  

Read more

This Year, US Online Holiday Retail Sales Will Be Up 8%

Sucharita Mulpuru

Read more

Categories: