New Data On Dashboards

Happy Thanksgiving! I certainly have a lot to be thankful for: After a longer-than-usual dryspell, I have two new reports out in my new space. A case study on measuring engagement, and a data-driven report that looks at the differences between Customer Intelligence professionals who use dashboards (and scorecards) and those who don't.

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Clarifying The Market Mix Modeling Landscape

In the process of developing my new coverage area: marketing measurement, I'm working on a report to clarify the market mix modeling landscape and give customer intelligence professionals a sense of where they can turn for help with these complex projects.

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