The business case for Web sales is made on influence, not direct sales

Brad_strothkamp [Posted by Brad Strothkamp}

One area where metrics in financial services are still hard to come by is the level of influence that the Web has on sales made in a branch, by phone or via mail. This is one area where Forrester's data can help clients. Every year, we survey US and Canadian consumers on their acquisition activities in the previous year.  

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