The death of Verizon's Hub: A wake-up call to CPS professionals

Yesterday, Verizon told the world that its Hub VoIP phone was being discontinued, effective immediately.  And I use the phrase "told the world" loosely, because I don't think too many people were really listening.  I offered up my thoughts on the this very blog when the Hub debuted.  My take at that time was despite the features and functions the Hub offered, all that mattered was price:

Sure, there is added value with all the interesting things the Hub can do. And the Hub arguably improves the overall end-user experience of fixed voice by improving the convenience of managing communications in the home. But the adoption curve of the Hub will remain particularly shallow in the current economy until such time as the up-front cash outlay for the device and handsets is reduced. Dropping the monthly recurring fee to bring it in line with other over-the-top VoIP services and below the going rate for cable voice service wouldn’t hurt, either.

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Forrester’s Consumer Forum 2009

Consumer Forum 2009
is fast approaching — October
27 and 28 in Chicago.
The theme of this year's Forum is research and industry case studies regarding how evolving
consumer online behavior demands that firms step up efforts to engage them. The great
executives listed below will share their companies' best practices for creating breakthrough
multichannel relationships.


Our keynotes this year are from leading consumer powerhouse companies across the landscape of travel, software, retail, and finance sectors:


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