Intelligence is everything, and it can come from anywhere

Dave Frankland [Posted by Dave Frankland]

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Four Tips For Building A Multicultural Strategy

Tamara Barber [Posted by Tamara Barber]

Last week, I had the pleasure of attending the Association of National Advertisers’ Multicultural Marketing and Diversity Conference. For any multicultural marketers who have not been there, I would highly recommend it to get your finger on the pulse of what top client-side and agency marketers are doing to reach Hispanic, African-American, and Asian-American audiences.

As a panelist on the only session around how to reach Hispanics using digital channels, I was struck by the fact that many marketers still need convincing that Hispanic consumers are, indeed, online. Here are some other top-line themes that came out of the day I was there:

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Infographic (or video again): Did You Know Version 4.0

Reineke Reitsma [Posted by Reineke Reitsma]

This is a follow-up video to the one I posted last week about how technology has changed the world. This video shows how consumers' use of these new technologies affects traditional media channels and communication patterns.

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Forrester Consumer Forum: Forecasts And Consumer Trends Presentations

Reineke Reitsma [Posted by Reineke Reitsma]

My colleagues and I are busy preparing our Forrester’s Consumer Forum presentations. I'd like to invite you to two Technographics Theatre presentations that give more insight into Forrester’s data capabilities. My team members Andrew and Vikram will share highlights from our global benchmark survey data, as well as our forecast data, examining technology-driven trends in consumer behavior.

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Experience The Data At Forrester's Consumer Forum 2009

We're hoping that you're getting as excited as we are about the upcoming Consumer Forum on October 27th and 28th in Chicago. Many attendees come back from the event raving about and asking for more information on our extensive consumer data that we highlight at the event and in our research. Here are some opportunities at the event to get more information on our data.

Forrester’s Consumer Forum Theater
Presentations highlight Forrester’s extensive
data capabilities. Forrester analysts will share highlights from our global
benchmark survey data, as well as our forecast data, examining
technology-driven trends in consumer behavior. These demonstrations will be
hosted in the International Ballroom at The Fairmont Chicago.

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Web Site Brand Review Workshop October 26, Chicago, IL (In Conjunction With Forrester’s Consumer Forum 2009)

Ron-Rogowski [Posted by Ron Rogowski]

 

Ever wonder why Web sites offer such lackluster brand experiences? Want to know how your site can help you differentiate your brand online?

 

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New Report: How media industries must rebuild to survive

We've been flogging the media industries for years at Forrester. So much so that we sometimes assume that people remember all the ways we've warned, cajoled, and exhorted for more than a decade. But based on the things we're seeing the pundits finally say, it's clear that "the end is near" is a pressingly recent recognition on the part of many. For examples, see Malcolm Gladwell's review of Chris Anderson's book Free; Mark Bowden's lament over the loss of journalism ethics in The Atlantic; or programmer/essayist Paul Graham's thoughtful reflection on Post-medium Publishing.

Don't get me wrong: we welcome these and more voices to a conversation we've been trying to start for some years now. (If you think I'm just posturing, I direct your attention to former Forrester VP Mary Modahl's July 1994 piece entitled Publications Get Wired where she first blew up the "print isn't going away" myth.) But there are some very fundamental things that are getting lost in most of the discussions we are hearing. Namely, people are stuck on processes, historical reinterpretation, future prognostications, and personal feelings at the passing of an era.

In the end, however, none of that will matter as the fundamental economics of digital media assert themselves. Basically, it's now cheaper to make, distribute, and consume media. That changes everything.

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Brand Management’s Wake Up Call

Lisa-Bradner  [Posted by Lisa Bradner]

Adaptability is key
to any living organism.  As the
environment changes, those who adjust and find new ways to operate survive. Those
who cannot or choose not to change die out.

 Meaningful brands are
living organisms, shaped by the people who create the products and services
behind them, by the people who use them and create memories and associations
with them, and by the marketers and agencies who build stories and emotional
associations that resonate in people’s hearts and minds.

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Why mobile could reinvent social computing

Many innovative start-ups have pioneered mobile social networking in the last few years: BuzzCity, Peperoni, Fring, Nimbuzz, eBuddy, Zyb, Plazes, Loopt, Foursquare and many others demonstrated the potential of the market.

 

In the last few months, a bunch of announcements clearly showed that the convergence between mobile and social computing is gaining traction and attracting the largest stakeholders:

 

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Consumers Distrust Advertising But TV Ads Are Seen As The Lesser Of Two Evils...

Jackie Anderson [Posted by Jackie Anderson]

It’s not news that consumers spend a lot of time online and, for some key target groups, the time they spend online actually outranks the time they spend with traditional media sources[i].

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