In a recent discussion with execs at Intel about how to position netbooks into emerging market, someone raised the question about how different technology buyers in metro areas in emerging markets are from those in mature markets. Are tech buyers in the Tier 1 cities in China — Shanghai, for example — any different from those in New York, London, or Paris? I was reminded of this discussion when reading one of Mark Beckford’s Disruptive Leadership blog entries, “10 Things You Must Do To Win in Emerging Markets”.
Mark looks at Shanghai and says that it is more like New York and Paris than like rural parts of China. In my new blog entry at B2B Beyond Borders, I examine this claim and the how different economic drivers influence purchases in different markets and regions. I encourage you to give it a read.
Those are words you don't want to hear when playing chess. Similarly, you don't want to be checkmated in the rough and tumble of the business real world.
To win at chess and in business to you have to make smart decisions constantly and consistently - decisions that are guided by a carefully crafted strategy designed to checkmate your opponent or, at a minimum, to stay in the game. Deciding what moves to make in chess is hard enough even though it is just you and your opponent. The decisions businesses have to make everyday can be much more complicated and the stakes are much higher.
This podcast cover's Cisco's recent acquisition of Tandberg and what it means for Cisco moving forward. The podcast also covers different forms of Web conferencing from Telepresence to single computer HD conferencing. The podcast concludes with expectations for the market and advice for companies who are considering video conferencing.
Two years ago, Forrester and the Disaster Recovery Journal partnered together to field surveys on a pair of pressing topics in Risk Management: Business Continuity (BC) and Disaster Recovery (DR). The surveys help highlight trends in the industry and to provide organizations with some statistical data for peer comparison. The partnership has been a huge success. In 2007, we examined the state of disaster recovery preparedness, in 2008, we examined the state of business continuity preparedness and this year, we examine the state of crisis communications and the interplay between enterprise risk management and business continuity.
We decided to focus on crisis communications because as last year’s study revealed, one of the lessons learned from organizations who had invoked a business continuity plan (BCP) was that they had greatly underestimated the importance and difficulty of communication and collaboration within and without the organization. In any situation, a natural disaster, a power outage, a security incident or even a corporate scandal, crisis communication is critical to responding quickly, managing the response and returning to normal operations.
Organizations approach crisis communication differently. In some organizations, crisis communications is a separate team that works together with BC/DR planning teams to embed communication strategies into BCPs/DRPs and in other companies, BC/DR planning teams do its best to address crisis communication.
Not all technology buyers in emerging markets are accessing the internet from mobile phones or dial-up connections. In fact, many places in countries considered "emerging markets" are rapidly resembling more mature markets, in income levels and especially in mobility, internet access, and now broadband penetration. Shanghai, for one, is probably better connected than some cities in the middle of the US. What does that mean for technology marketers? It means that they can leverage their complete toolbox of marketing tools to reach those audiences -- and increasingly they are doing just that.
A hot topic of debate among customer management thought-leaders right now is the business value of “Social CRM.” My clients want to know how much investment they should make in social computing technologies like: blogs, wikis, forums, customer feedback tools, and customer community platforms. And, they want to know whether and how these new capabilities should be, and can be, integrated with their transactional CRM systems.
In my opinion, there is a lot of hype right now with respect to the business value of the social media and how to leverage this phenomenon to more deeply engage with customers. My own recent survey of 286 companies shows that only 21% currently have established customer communities at present. But, I must admit that the same data also shows that an additional 16% are piloting customer communities, and 26% are interested in implementing them. And, recent research by Forrester’s Natalie Petouhoff on the application of social media to customer service provides evidence of a high ROI.
It has been an interesting year – who would have thought that the federal government would have done such a thing – provided a Federal IT Dashboard of allocation of federal IT dollars to investments for all of us out there in citizen-land to read? Federal CIO, Vivek Kundra, announced it and the keyword of the effort that made the headlines is "radical transparency." It’s very clever in its design and visuals – "mashup ready." It would be especially appealing if the shell of the software would be made available to anyone who wants it – since some real (taxpayer) money went into this project.