Client Virtualization Will Help You Create Your Next Generation Desktop

Natalie Lambert2012. That is the year in which our clients are predicting that their next-generation desktop will be up and running. However, no one company defines this new desktop the same way.

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Why Mobility Will — And Does NOW — Matter To EAs And IT

Chris Silva

Here at Forrester, we spend a good deal of time talking about the future of the mobile enterprise. Whether that's an emerging standard for a faster, more capable mobile network or a future of all-out mobile connectivity with applications and devices ready to tap into it.

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Why You Should Care About Having A Diverse IT Ops Department

Rachel-Dines Diversity (or lack thereof) in IT has been a hot topic in the news and among our clients in recent months. And it's true, IT departments are notorious for their lack of diversity, and the problem is only getting worse. Over the past few years, the number of women and underrepresented minorities (URMs) in IT has been dropping steadily. In IT Infrastructure and Operations, the picture is even grimmer — data from the US Bureau of Labor Statistics shows that IT job titles such as computer hardware engineer and network and computer system administrator have some of the lowest participation rates of women and minorities (see figure). Although some IT careers are more diverse than others — computer operators, for example, show evenly represented women and minorities by participation in the workforce — very few women and minorities can be counted in the ranks of management.


Women And Minorities' Representation In Different IT Roles

"Why should I care?" many firms ask. Besides issues of equality and social responsibility, there are several major advantages to taking steps to improve diversity in your workplace:

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Acer is now #2 PC maker, surpassing Dell

According to recent shipment data (which Forrester doesn't track), Acer has overtaken Dell to become the #2 PC company in the world behind HP.

This achievement wasn't unexpected -- in August, 2007, we predicted that Acer would become a formidable industry titan: "Acer's announcement that it will acquire Gateway is a clever plan, as Acer simultaneously improves its brand recognition, channel reach, and opportunity for gains in margin. Like IBM Deep Blue, Acer strategists calculated several moves ahead in the global PC chess game. If the execution is solid, this deal will create a powerful third-place PC competitor that will challenge HP and Dell by 2009, and it portends the rise of non-Japanese Asian PC superpowers."

Acer has proven shrewd in product strategy over the past few years. (Indeed, we declared that "even war strategist Sun-Tzu" couldn't have done better!). Acer's work with Ferarri was a masterstroke in branding (from an unexpected company, at the time). Acer's excellence in netbooks has ridden the wave of the market at the right time. More fundamentally, Acer's cost structure benefits from its proximity to Asian-based factories and original design manufacturers (ODMs). Dell, once the king of cost structure, isn't in as privileged a position.  And Acer's access to retail channel (including Gateway's) and experience in SKU management in retail is currently superior to Dell's. (Dell re-entered retail after a long hiatus).

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Cloud Is Defined, Now Stop the Cloudwashing

James Staten

This blog post is a response to an article by Alex Williams on ReadWriteWeb. Thanks for the shout out, Alex, and for bringing more attention to the contentious issue of cloud computing definitions. While Forrester research reports are created exclusively for our clients, our definition is freely available:

A standardized IT capability (services, software, or infrastructure) delivered via Internet technologies in a pay-per-use, self-service way.

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Experience The Data at Forrester's Consumer Forum 2009 Chicago

Forrester's Consumer Forum Theater Presentations highlight Forrester’s extensive data capabilities. Data is critical to the Consumer Product Strategy teams, and we work closely with our colleagues on the data team to produce our research. Forrester analysts will share highlights from our global benchmark survey data, as well as our forecast data, examining technology-driven trends in consumer behavior. These demonstrations will be hosted in the International Ballroom at The Fairmont Chicago.

Theater Presentations

Tuesday, October 27, 2009: 1:15–1:35 p.m.

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Adaptive Brand Marketing and Consumer Product Strategy

You should check out Forrester analyst Lisa Bradner's post today over at our Marketing Leadership Blog. Her concept of adaptive brand marketing helps companies re-think their approach to brand management in a world where brand messages are no longer a one-way push, but in fact are shaped by consumers as they interact with and react to brands.

CPS pros should take away the point that marketers and consumer product teams (which might have marketers of their own, or not) need to coordinate their efforts in lockstep to make sure the brand and the organization are prepared for instant feedback from consumers. Because, right now, most organizations are ill-equipped to handle this new world of "always-on" marketing.

Cloud Computing Belongs On Your 3-Year Roadmap

James Staten

Welcome to the fourth quarter of 2009; what we at Forrester call planning season for most IT departments. In a typical year, this is the time that infrastructure and operations professionals spend lots of cycles burning through what remains of the 2009 budget and building plans for investment in 2010 with the hope of gathering a bit more budget than last year. Of course this is no ordinary year. Economists and financial prognosticators, like our own Andrew Bartels are predicting a long recovery from the recession and further delays in IT spending. That means another year of your infrastructure getting older. There’s two ways of looking at this problem and thus your budget proposals for 2010:

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Where are all the emergency exits?

Rob Whiteley

That was honestly a question at our recent Security Forum. During every keynote, we collect questions for the audience and one of the attendees took the time to write down: “Can you please have someone from the hotel staff come and inform us of the evacuation plan. Specifically, where are all the emergency exits?”

I love putting on these events. I mean, seriously, only at a security and risk management conference do you get people worried about emergency evacuation plans.

But it did get me thinking and I asked myself: What are the best and worst audience questions from the forum? The event was based on the three shifts we see reshaping the security and risk management landscape in 2010. So I culled through the 78 unanswered question cards we rounded up from our eight keynotes. Here’s a quick breakdown of what was on our security execs minds:

App security: 2
Data security: 3
General information risk: 3
Social media security: 4
General threats and exploits: 6
Security talent and staffing: 7
Outsourcing: 9
Cloud computing: 14

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Major League Laptops Continue Dell's Age of Style Product Strategy

In June, 2007, Forrester declared the beginning of the Age of Style. The Age of Style thesis posited that style and visual design would become critical vectors of competition in consumer electronics. We started our coverage of this trend with consumer PCs predicting that form factor innovations, increased aesthetic diversity, and consumer choice and personalization would become central tenets of competition for consumer PCs.

The baseline of comparison, of course was grim: For many years, consumers' home PCs and work PCs looked rather the same. Mostly bland and functional PCs reigned, aside from the products offered by a few trailblazers like Apple and Sony. But the growth of multi-PC households transformed PCs from "digital hearths" for the entire household into personal devices. Next, laptops moved the PC from the den out into the world -- making PCs devices that are public in nature.

Personal, public devices lend themselves to personalization and customization. Consumers wish to self-express through their choices: The color I like, a theme I enjoy, an association (with an organization or another brand), or even my personal beliefs -- as with the PRODUCT (RED) PC we wrote about when it was released. Self-actualization through the PC I carry with me is often, now, a goal for many consumers.

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