Successful Integrating Marketing For Consumer Goods (and My First Doc as a Marketing Leader)

David Cooperstein [Posted by David Cooperstein]

Twitter: @minicooper

This morning my first new document at Forrester went live since 2002. I remember the thrill of having a whole new set of things to talk about at business meetings when those reports came out. Having shed my history as a Telecom and Retail expert, I am now more firmly focused on the issues that face Marketing Leaders, as they try to marry traditional and interactive marketing efforts.

This first report is a quick study on how low consideration brands, like soap, snacks, and sinus meds can be relevant online with some case studies from brands -- like Suave and SunChips

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