How an ISV uses "inbound" social media

 In this week's Heretech podcast, I spoke with Alex Bender of Archer Technologies about the role the Archer community plays in the development process, all the way through the release. If you click the thumbnail shown below, you'll see their process in graphic detail. While Alex and I didn't get into all the specifics of how they do it, we did cover most of their "social product management" approach in the podcast. 

Among other interesting aspects of how they use their community as a resource for innovation and adoption, the role of partners really stands out. Of course, in the governance, risk, and compliance (GRC) space, you have an ecology of partners who are experts in things like Sarbanes-Oxley and risk management best practices. They'll tell you in plenty of detail why your product isn't really doing the job it should as a GRC tool.

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The PM playlist

Forrester colleague Oliver Young left last week to join Jive as a product manager. Oliver is a big music fan with eclectic tastes, so I thought I'd put together, in his honor, the product management/marketing playlist. If you were to make a musical version of what it's like to be a tech PM, here's what you'd put into the soundtrack. (Suggestions for additions welcome.)

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Hot off the presses: wargames, PM in the recession


Two of my research documents just went live on the Forrester web site:

  • Wargaming for business leaders. Not the same as the kind of serious gaming that colleague TJ Keitt and I have discussed before, wargames are a more structured exercise that try to simulate possible business outcomes. The output is different than serious games, role-playing exercises, and other game-like tools. For example, in many cases, the goal is to help make smarter company-level decisions, not just product-level ones.

  • Product management/marketing during the recession. A very short document that points to other research that we've done about the recesssion, and then puts it into context for PMs. What changes do PMs need to make in product strategy and positioning? Which markets are likely to bounce back first, and what do you need to know about them?