You don’t need to be a scientist to boost your business with applied mathematics
On 22/9/09 SPSS Inc. announced a new certification process to confirm an individual’s expertise with some of their statistical solutions. “Look at this”, I thought “sophisticated software still requires experts to unfold the value they can provide”. Being a physicist by background, I like it how applied mathematics can improve business. However, not everyone sees beauty in algorithms or is interested in statistics.
As many of my readers know, for years I’ve been quite skeptical about non-mainstream BI solutions, such as BI SaaS. Security, control, operational risk, data, metadata and application integration are just some of the requirements for enterprise BI that are still on my watch list as potential reasons to be weary about BI SaaS. However, I am also a very pragmatic analyst and truly believe that nothing but supply and demand drive the markets. And I am now, slowly but surely, beginning to believe there couldn’t be a better case for demand for BI SaaS especially after findings from one of the project that I am currently conducting.
I recently talked to a few dozen non-IT professionals (specifically in front office roles, such as sales and marketing) across multiple industries, regions and company sizes. Guess how many of them fully or partially relied on IT for their day to day operational and strategic information needs? BIG FAT ZERO!!! This finding was a huge surprise to me – yes, I did expect to find something like less then 50% reliance on IT, but I surely did not expect to find 0%.