In this week's Heretech podcast, I spoke with Alex Bender of Archer Technologies about the role the Archer community plays in the development process, all the way through the release. If you click the thumbnail shown below, you'll see their process in graphic detail. While Alex and I didn't get into all the specifics of how they do it, we did cover most of their "social product management" approach in the podcast.
Among other interesting aspects of how they use their community as a resource for innovation and adoption, the role of partners really stands out. Of course, in the governance, risk, and compliance (GRC) space, you have an ecology of partners who are experts in things like Sarbanes-Oxley and risk management best practices. They'll tell you in plenty of detail why your product isn't really doing the job it should as a GRC tool.
In October, I'm doing a workshop in the Foster City office about social media for product teams. How can social media fill in the gaps left by traditional requirements? Which social media outlets should you use to answer particular questions? What skills and investments are required? What's the tangible business benefit?
A big part of the workshop is hands-on experience with the questions your team faces. Bring an example of a burning question that the product team needs to answer (e.g., What's the impact of dropping this feature? Is our product a good fit for similar business problems in other markets?), and we'll explore how to use social media to find substantive, useful answers quickly.
For more details, click here. Also, in a couple of weeks, colleague Laura Ramos is doing a workshop, "Making B2B Marketing Work," that chock full of useful content.