Forrester’s Annual Update on North Americans’ Technology Uptake: Americans Continue To Adopt Digital Lifestyle

Jackie Anderson [Posted by Jackie Anderson]

It’s that time of year again for our annual Consumer Benchmark Data Overview Report.

Charles Golvin and I spent months sifting through the mass of consumer data we collected earlier this year in North American to create the Benchmark Overview. For many of our clients this document serves as their annually updated go-to-resource on everything related to consumer’s technology adoption and attitudes. We cover it all, from forecasting device adoption to understanding green attitudes. If you’ve been searching for nicely summarized data on consumers in the tech space, look no further, you’ve found your source!

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Nokia’s Music Strategy – Some Thoughts

I’ve spent the last couple of days with Nokia here in Stuttgart and have had some really interesting conversations.  What is clear from these meetings, and from the official announcements at Nokia World, is that Nokia is wholeheartedly committed to its services strategy.  They’re learning their way, but Nokia is a company that prides itself on renewal and they’re keen students of the lessons of their marketplace experiences.  It is easy to see that Nokia’s Ovi strategy has much more focus and clear vision than 2 years ago and that focus will continue to sharpen.

 

Music is the spearhead of Nokia’s Ovi strategy, and Comes With Music is the key element of their music play.  Regular readers will know that I’m a fan of CWM, and I consider it to be one of the best tools that the music industry has to fight piracy with.  Unlike Spotify, CWM enables users to take their music with them on their portable device and to keep it forever.  Those are strong assets for pulling kids off file sharing networks.  But it’s no secret that CWM hasn’t set the world alight yet, even if it has had better uptake in emerging markets than developed markets.  Some have used this as evidence of why the CWM model is flawed.  I don’t agree.  CWM’s slow start has been due to a combination of:

 

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Integrating inbound and outbound marketing campaigns

Suresh Vittal [Posted by Suresh Vittal]


This Monday I had a series of calls with marketers evaluating campaign management solutions. After the economic slowdown I am starting to see a steady renewal of interest in marketing technologies. The questions ranged from: "How is campaign management different from marketing automation?" to "How much do the various modules cost to implement?" to "What's the on-demand market look like?". But by far the most commonly asked question was about the integration of outbound (batch) and inbound (real-time in the context of the interaction) marketing programs.

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Making Your B2B Marketing Work -- Better!

Laura Ramos [Posted by Laura Ramos]

A worldwide recession and social media have swept up B2B marketers
in a perfect storm, tossed between tighter budgets and the demand to do
more online without guideposts or established benefits. Opportunities
and challenges abound for marketers targeting other businesses through
a direct sales force or channel partners. Before 2010 planning -- and
the push to pump up the pipeline to make year-end revenue goals -- hit
full stride, now is an excellent time to step outside your daily
routine, tune up B2B marketing strategy, and learn new best practices.

Sound intriguing? If so, have I got a deal for you!  (Oh, c'mon, you suspected a pitch was coming, now didn't you?)

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Making Your B2B Marketing Work -- Better!

Laura Ramos [Posted by Laura Ramos]

A worldwide recession and social media have swept up B2B marketers
in a perfect storm, tossed between tighter budgets and the demand to do
more online without guideposts or established benefits. Opportunities
and challenges abound for marketers targeting other businesses through
a direct sales force or channel partners. Before 2010 planning -- and
the push to pump up the pipeline to make year-end revenue goals -- hit
full stride, now is an excellent time to step outside your daily
routine, tune up B2B marketing strategy, and learn new best practices.

Sound intriguing? If so, have I got a deal for you!  (Oh, c'mon, you suspected a pitch was coming, now didn't you?)

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Diana Huff Thinks I'm a Smart Woman to Follow on Twitter!

Laura Ramos [Posted by Laura Ramos]

Wow!  I am humbled and honored to find myself in such amazing company! Thank you Dianna, it's great to get noticed.

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Surprising Findings From the DoubleClick Rich Media Report

Nate Elliott[Posted by Nate Elliott]

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Disney Buys Marvel - what it means for online games and virtual worlds

So, Disney yesterday announced that it has agreed to acquire Marvel Entertainment. This gives Disney access to such famous brands as The Hulk, Spiderman, X-Men and Howard the Duck.

The comic books, graphic novels, TV cartoons, character merchandising and movies obviously fit in well with Disney's media portfolio, but there are some questions around videogaming. Why?

Marvel characters have appeared in numerous videogames from many different developers and publishers since the dawn of home consoles - ranging from the superb (Marvel vs. Capcom) through to so-so movie tie ins (Iron Man). The first question for some of these developers and publishers is where do they stand now? Disney has its own game studio, and while to date has generally focused on classic family fare (Hannah Montana games), it has also published slightly more adult titles like 'Pirates of the Caribbean:At World's End'. Inevitably over time much of the game development efforts around Marvel properties are likely to revert to Disney but this will take time to plan and ramp up for - and that is without considering the existing licensing agreements that Activision, and Blue Tongue have.

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Successful Integrating Marketing For Consumer Goods (and My First Doc as a Marketing Leader)

David Cooperstein [Posted by David Cooperstein]

Twitter: @minicooper

This morning my first new document at Forrester went live since 2002. I remember the thrill of having a whole new set of things to talk about at business meetings when those reports came out. Having shed my history as a Telecom and Retail expert, I am now more firmly focused on the issues that face Marketing Leaders, as they try to marry traditional and interactive marketing efforts.

This first report is a quick study on how low consideration brands, like soap, snacks, and sinus meds can be relevant online with some case studies from brands -- like Suave and SunChips

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Chiming In On The Ikea Font Change Debate

Ron-Rogowski [Posted by Ron Rogowski]

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