So, Disney yesterday announced that it has agreed to acquire Marvel Entertainment. This gives Disney access to such famous brands as The Hulk, Spiderman, X-Men and Howard the Duck.
The comic books, graphic novels, TV cartoons, character merchandising and movies obviously fit in well with Disney's media portfolio, but there are some questions around videogaming. Why?
Marvel characters have appeared in numerous videogames from many different developers and publishers since the dawn of home consoles - ranging from the superb (Marvel vs. Capcom) through to so-so movie tie ins (Iron Man). The first question for some of these developers and publishers is where do they stand now? Disney has its own game studio, and while to date has generally focused on classic family fare (Hannah Montana games), it has also published slightly more adult titles like 'Pirates of the Caribbean:At World's End'. Inevitably over time much of the game development efforts around Marvel properties are likely to revert to Disney but this will take time to plan and ramp up for - and that is without considering the existing licensing agreements that Activision, and Blue Tongue have.
Read more