Vodafone 360 is a Major Strategic Play for Handsets & Mobile Internet

By Ian Fogg (bio, recent research or follow me on twitter)

 

Vodafone has just launched a major new initiative called Vodafone 360 (release, with the new 360.com website to follow). Key points:

  • Integration with social networks for an online address book and content sharing.
  • Combination mobile handset + 360.com cloud service strategy.
  • Single sign-on for customers or non-Vodafone customers. 360.com website available to both.
  • Deep handset integration: two new Linux LIMO handsets with "full fat" experience (made by Samsung). Lesser version pre-loaded onto a number of Symbian Series 60 handsets, downloads and other versions available for around 100 handsets.
  • Also includes an App store, new mobile web portal, music service, and maps service.

I'm working on a quicktake report. But this is such a major initiative with wide ranging scope, that I'm extremely curious in what others think? Specifically:

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Palm's Need to Communicate Its Differentiation

Can Media Products Ever Actually Deliver What Consumers Want?

The question may sound excessively controversial, but perhaps less so when worded in another way:

 

Where should the product development balance be struck between consumer wants and business imperatives?

 

All consumer products should meet the needs of the target consumers right?  Well yes and no.  Of course if you fail to meet consumer needs a product will fail.  But at the same time not every consumer demand can be met, certainly not at a price that those same consumers would be willing to pay.  For consumer product managers at consumer electronic companies these will be highly familiar concerns.  But now media companies are finding themselves thrust into a product manager’s crash course. 

 

Throughout the peak years traditional media companies didn’t have to worry too much about product innovation.  They focused on their core competencies of developing great content, and then marketing and programming it.  In the age of the Media Meltdown though those assets alone just aren’t enough.  The fundamentals of many media products need wholesale review (see my previous post for some specific analysis from the music perspective.)  But most media companies will find themselves needing to take a much more proactive role in this process. 

 

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What Customer Experience Professionals Can Learn From Kindergartners

Liz Boehm [Posted by Liz Boehm]

My nephew just started kindergarten this year and it got me thinking about some of the life lessons we learn in our early schooling.  Here’s a short list of some of the ideas that I think are most applicable to customer experience professionals.  As always, I’m thinking about healthcare CXPs, but these also apply more broadly.

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Lead Management Market Overview Published!

Laura Ramos [Posted by Laura Ramos]

Lead management automation requires a degree of process maturity
many B2B firms don't possess.  The result? In the market overview
report about this market, published today,
I found underachievement by vendors and users alike. While the benefits
of adopting lead management automation are clear -- successful
implementations enjoy more predictable deal conversions, faster sales
cycles, and real alignment between marketing activity and sales results
-- market penetration is low. We estimate that only 2% to 5% of B2B
firms have invested in full LMA functionality to date. 

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iRex + Barnes & Noble: New eReader Device Is Evolution, Not Revolution

Today iRex announced the launch of its first consumer eReader, which will be available for sale for $399 at Best Buy, Costco, and other US retailers this holiday season, with distribution in Europe coming in Q2 2010. The skinny:

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The Quest For Vision — Selling Ahead Of The RFP

It used to be that sales people could hit their numbers by responding to inbound inquiries (leads, RFIs, RFP, etc) from various companies within their territory. Now, however, these same reps are forced to develop opportunities from scratch as go-to-market models are increasingly more account–based than in the past. In addition, most firms are finding their win rates for unsolicited RFPs drop below 25%, a fact that contributes to the growing cost of sales.

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Mobile augmented reality

The pace of innovation is accelerating in the mobile space like never before and opening up new opportunities. Mobile has the potentiel to bridge the digital and the real worlds. Not a day without a new mobile augmented reality service or application out on the market. Of course, that's still niche but it clearly demonstrates the potential of the mobile platform.

If you disagree or if you don't get my point, just watch the video below

This video is not brand new and has already been seen close to 500,000 times. The service is provided by an innovative start-up that offers a reality browser available for Android. However, these types of applications are flourishing. See for example the Métro Paris application here or more recently the Meilleursagents.com app here.

 

I bet the best mobile service at the next MWC conference in Barcelona will be a mobile augmented reality app or service. If you haven't submitted your service, the contest is now open at www.globalmobileawards.com.

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Understanding Your Colleagues Technology Uptake: Workplace Technographics

Reineke Reitsma [Posted by Reineke Reitsma]

If you are in the office when reading this blog post, please take a moment to look around to your colleagues and register what they're doing. Are they on the phone? Using their BlackBerry's? Do they have an iPhone on their desk? Are they using the PC? What for?

To understand better how employees perceive and use technology Forrester recently launched a product called Workforce Technographics(R). We surveyed 2,000 people in the US with jobs in which they use a computer covering topics like how much time they spend with their computers and phones, which applications they use daily or even hourly, what applications they find indispensable, who they work with, and much more.

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Nike, adidas, New Balance, & Puma Race For Cross-Channel Excellence

Adele-Sage[Posted by Adele Sage]

I just published a doc “Footwear
Manufacturers’ Cross-Channel Experience, 2009
” with the results of
Cross-Channel Reviews of the four leading footwear manufacturers: adidas, New
Balance, Nike, and Puma. We tried to complete standard user goals (looking for
running shoes, buying a pair, and then tracking the order) in several channels
(Web, IVR, phone, and email) and then looked at the experiences across
channels.

Here are some of the highlights:

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