Granted we’re not comparing like for like here. Many (most?) of those App downloads will be free, and the iTunes platform is mature now, whilst it was nascent during the emergence of the music store.Indeed, the App Store’s success is built upon the prior success of the music store.
But even with those caveats aside, it is worth considering that whilst all iPods and iPhones support music store downloads, only 24 percent of all devices sold support Apps (i.e. the iPhone and the Touch). Put a different way, to date the total number of iTunes tracks per sold supported device is just over 39, whereas the total number of iTunes Apps per sold supported device is 40.
So in just over a year the App store has reached the same maturity of adoption among its addressable device audience as the music store took 6 years to reach.
This doesn’t mean that music downloads are dead: at 8.5 billion downloads to date Apple music store is more than 4 times as successful as the App store in absolute terms. But in the context of potential, momentum and addressable audience adoption, the App Store is setting the pace.
Companies are trying to get in touch and have a conversation with their customers through social networks, but customers' interaction with companies are mostly driven by promotions or personal gain. Data from our North American Technographics online survey shows that the majority of consumers reached out to companies to enter a sweepstake of to register for a promotion. .
Microsoft and Phonevalley - a Publicis Groupe agency - have announced a deal to push mobile marketing to new heights.
The deal calls for creating customized mobile ads, technology and metrics that will run across Microsoft's mobile Web properties (Bing, Microsoft Media Network and MSN). The packaged offerings will concentrate on six verticals: luxury, retail, entertainment, automotive, financial services and travel. The products will be offered in 14 global markets, including the U.S., UK, France, Germany, Spain and Italy.
This deal further binds a relationship between the software giant and Publicis. Just last month, Paris-based Publicis agreed to acquire digital agency Razorfish from Microsoft.
So, what does this mean? It is the type of focus the mobile market needs to attract more advertising dollars. Can this partnership truly move the needle? I think so. These two have the market heft to make a significant difference. Remember, Microsoft has a mobile search and ad deal with Verizon Wireless. The opportunity is there. Now they (Phonevalley-MS) need to execute and not screw it up. Google is ever lurking.
Our consumer research at Forrester hinges on using the best research methodologies to reach the audiences we’re capturing in North America, Europe, Asia-Pacific and Latin America. However, the growing number of cord-cutters in Europe and the US means that traditional landline phone surveys reach less of the population. While Europe still has a higher rate of cord-cutting, US consumers' willingness to give up their landlines is growing steadily and is now in the double digits.
I just arrived back from a packed Shop.org Annual Summit. Several of us
from Forrester took part in the conference, with Sucharita delivering a keynote
on day one and Patti interviewing eBay’s John Donahoe on day two.
More and more clients are asking me to help them assess how ready their clients (usually businesses) are to engage with them via social media. This generally drives a research project. The answers are aften much more positive than clients expect.
Recently I was presenting at a major conference by Purina. What amazed me is how many retailers and distributors of horse, goat, and cattle feed were using Facebook and Twitter to stay in touch with their clients on the range.
If Web 2.0 social media is that penetrated into the farbric of America, so that it is now common "out on the range," I can think of few other businesses that would not benefit from its adoption for marketing, market research, or generally driving customer intimacy.
Does anyone have any surprising social media stories they can share?