Back on August 18th I posted an entry about whether or not youth are recessions proof. The data I examined was part of a webinar that my colleague Tamara Barber and I were working on. In the session, which aired on August 20th, we examined both the general US and Hispanic youth markets. This Webinar is now available for free.You can click here to download the archived version.
It's interactive, you can select country/region of origin, and you can look at actual size of the population as well as percentage. Anybody interested in researching and targeting ethnic audiences should check this out! Compliments to Matthew Bloch and Robert Gebeloff of the NYT for putting this together.
We’ll kick of The Data Digest with a graphic on what US 12 to 17 year olds regularly use their cells for, next to making calls obviously. SMS and MMS are the most popular activities, while only a quarter of them use their phone for IM or email. For youngsters, the phone serves as a substitute for a digital camera – about 2 in 3 phone owners takes pictures with their phone at least once a month while less than half (46%) of US youth regularly use a digital camera.
This blog is now up and running for about a month, and I want to thank everyone for visiting us, sharing your feedback with us, and keeping us on our toes. From today onwards we’re introducing a new recurring element to the site: The Data Digest. Every Friday we’ll publish a graphic ranking consumers' attitudes or behaviors on a specific topic.
In the next weeks we’ll cover topics like Social Network sites used, financial products owned, PC activities, online activities, health issues reported, mobile features interested in, etc, etc. The data could be from any of the regions we cover with Technographics but with an emphasis on the US and Europe.
Please reach out with any suggestions on possible topics.
Charles Golvin and I spent months sifting through the mass of consumer data we collected earlier this year in North American to create the Benchmark Overview. For many of our clients this document serves as their annually updated go-to-resource on everything related to consumer’s technology adoption and attitudes. We cover it all, from forecasting device adoption to understanding green attitudes. If you’ve been searching for nicely summarized data on consumers in the tech space, look no further, you’ve found your source!