Here’s a funny finding: The youngest members of the workforce aren’t the drivers of social technology use in business. How can this be? Haven’t we been told that the generation that made MySpace and Facebook popular would be the one that dragged stodgy, old companies kicking and screaming into a 21st century where corporate hierarchy is flattened through Web 2.0? Don’t companies need to adopt wikis and blogs in order to recruit and retain Gen Yers? Well, the early returns say the answer is, “no.”
My colleague Doug Washburn and I did a Forrester Webinar yesterday for tech vendor clients & prospects. We closed with 6 takeaways for tech vendors seeking to capitalize on the mega-trend of sustainability adoption by their corporate customers:
Corporate sustainability is here to stay; green IT is not a fad or a fashion.
Energy efficiency is important for all IT assets, not just the data center.
Enterprises implementing green IT need process change and consulting support, not just new hardware and software.
Vendors must market their green solutions with a holistic vision and a tactical implementation path.
Green IT has many customer stakeholders, each with a different view of its priority and benefits. VEndors must be multi-lingual in developing conversations with these stakeholders.
Be clear about the cost-benefit arithmetic. Help customers build their business case with ROI numbers that are clear, simple, and complete.
Go to a baseball game and look around. Do the fans all look like you? Do they want what you want or think how you think or feel the way you feel about stuff? Nope. Baseball fans are diverse, unique, different, special. They have only one thing in common: They like baseball.
It's the same at work. Your workforce is just as diverse, unique, different, special. They have only one thing in common: They work for the same organization.
It's a simple but profound observation: Most people aren't like you. You can't apply your own thinking or feeling to them. For example, they don't necessarily like technology. They might avoid technology because it scares or mystifies them. They could stick with what they know until someone forces them to switch.
Need proof? Half of all information workers are pessimistic about technology. Only 1 in 4 uses instant messaging. 62% aren't fully satisfied with their word processor.
On the other hand, the other half of information workers are optimistic about technology. And some employees are wildly enthusiastic about technology. They bring their own smartphones to work -- and use them to work from every location. They use social network sites for work. They spends hours each day in love with their work devices and tools.
But which employees are enthusiastic and which are reluctant users of technology? After all, they aren't all in one job function or business group. The list of questions goes on:
How can you be sure your software licenses aren't money wasted?
I just got on Twitter yesterday. My Twitter handle is “cmooreforrester”.Wow, what an experience.I had 54 followers in 24 hours, and now have 83 followers in 2 days.In honor of the occasion, I thought I would write the 50 things I know about BPM, in 140 characters or less for each entry.(OK, don’t hold me to the 140 character count; I didn’t count the actual sentence length.)Hope you enjoy it and get value from it.The 50 things I know about BPM:
Business process management is a discipline, not a technology.
The discipline is grounded in Lean thinking, continuous improvement, total quality management, and six sigma.
I recently completed a report comparing the movements and trends in IT budgets across different countries across the Asia Pacific region. The general finding of the report was that although IT budgets are down on average, there is a chasm appearing between the "haves and have nots" for IT spend. In summary, while the average decrease in IT budget decrease is around 5%, of those companies getting an increased IT budget, their spend increased by between 15-20% on average, and for those receiving an IT budget cut, the decrease was often around 20%. The decisive factor on the direction of the IT budget was often the level of exposure to the global financial crisis. Those with a high level have seen the highest budget cuts, those with low levels of exposure (or those profiting from the crisis) are seeing increases or flat IT budgets.
But as is often the case with statistics, they do not tell the entire story. What is becoming clear is that even those companies with increased IT budgets are looking to decrease their IT spend in as many areas as possible. Much of the interest in the region in cloud computing has actually come from the public sector - one of the sectors that has been relatively sheltered from the slowdown in IT spend. Virtualisation is on the agenda for nearly all companies, as they look to make better use of the hardware that they already have.
Recently, I was on a call where a senior executive wondered whether or not kids entering the workforce in the next 5 years can write complete sentences now that everyone texts. For me, this is another example in an old story: fear (and some loathing) of Gen Y’s entrance into the workplace. And frankly, as a 20-something, I think a lot of it is unfounded.
At no time is this fear more clear than when the conversation turns to approaches and technologies related to collaboration and Web 2.0 – areas that I cover for vendor strategy professionals. At this point I think I’ve heard it all. “Gen Y is bringing in unsecure consumer technology!” “We have to adopt wikis and social networks to recruit college graduates!” “Email is dead because the kids don’t use it!” Being a good sport about this, I’ve tried to shrug it off as the typical complaining one generation does about its kids. But the longer I cover this space, the more I believe this isn’t going away for two reasons: