I started at Forrester almost four years ago to launch our Hispanic Technograpics research. What I learned very quickly from our clients is that they had very limited insight into online Hispanic’s attitudes, behaviors, and language preference when online. Since then, I’ve published several reports that define Spanish-preferring Hispanics and explore topics such as the content they read online and how to measure the ROI of Spanish-language sites. We have three years of historical data showing that the Hispanic Spanish-preferring market is about half of online Hispanics and that these consumers are very active online. What we haven’t had, until now, is a forecast of the size of Hispanic online market moving forward. Earlier this year, we launched ForecastView, a syndicated product that will include 40 forecasts across different industries.
Now's the time when many of my clients start fleshing out plans for 2010 and putting together the business cases to pay for it all. And they’re telling me they need help. This year’s funding process will be tougher than ever thanks to the economy, so it’s important to make your business case not just good, but great. I’ve compiled a list of the research we've written over the last 2 years that sums up how to do that:
Netbooks and the emerging 'smartbook' category (great, another new term!) continue to be one of the hottest topics with Forrester clients. My recent outreach to those who have read my research in this space (Links below in case you've missed any of these) has created a lot of discussion and inquiries, and the market seems to be changing at a record pace. That is why this topic merits being one of the first covered in a new, timely product we're creating - client virtual round tables.
To allow a many to many conversation and discussion along with deeper insights into this research, I'd like to invite you and your peers to a one-hour informational call on Friday 4 September at 11:30am ET.
During the call, I'll present 25 minutes of material describing the ever-changing netbook landscape. The next 35 minutes will involve a facilitated Q & A discussion period, during which you'll have the opportunity to ask me and others on the call any questions about the direction of this market plus attendee experiences, issues and success stories. We will not disclose which client companies are on the call, but we will collaboratively explore the topics like:
Earlier this month, MasterCard became the first payments brand to publish the amounts it fines merchants for PCI compliance violations. The move, while not radical in itself, is one more indication of efforts to add teeth to data compliance practices that violate the PCI data security standard.
In my last post, I steered B2B marketers away from building social
destinations focused on their products and services by suggesting they
participate in open, social networks before jumping on the community
bandwagon. I do think there is a place for B2B communities, but these
sites need to focus truly on the community first, not trying to sell a
firm’s wares. Case in point: ComplianceOnline.
I wrote up how you can can use ComplianceOnline's model to build an online community serving the needs of your firm in a recent report. I found that B2B marketers can learn how to build a successful B2B community by
following three key lessons: Gather the best content, encourage the
community to vet and contribute to it, and give members equal
opportunity to engage with potential buyers who visit.