I’m currently working on a piece of research we here at Forrester call the Wave, which is our vendor comparison methodology. I’m examining vendors in the Market Research Online Community (MROC) space and am very much looking forward to sharing my findings once the research is published.
In the meantime, I’ve been doing some soul searching on what differentiates a research community from a typical online panel. Vendors and clients alike generally have very specific views on the difference. Here’s a sampling of quotes from a recent survey I fielded on MROCs[i]:
“An online panel suggests that you'll be using it solely for survey research. While an online community is more involved - discussions, community building activities, as well as surveys.”
We are very excited about the launch of the CMR blog, and are looking forward to engage in a conversation with you on topics that are close to our hearts. The blog will have multiple contributors, and I’d like to introduce the four key contributors to you:
Corina Matiesanu, Director, Data Operations and Insights, will publish on topics related to market research best practices and global consumer insights
Jackie Anderson, Consumer Insights Analyst, will publish on topics related to consumer behavior, social media, market research best practices, and customer segmentation.