The new N900 is a departure from Nokia's regular evolutionary extensions to the Nokia handset portfolio that build on previous models. It's the first big reaction to the many new entrants that have arrived in the high end Internet phone market over the last two years (Google's Android, Apple, Palm's Pre etc.).
While the Nokia N97 that launched earlier this year used a variant of the same software used in every high end Nokia Internet phone for over five years -- Symbian Series 60 -- the N900 does not. For the first time, Nokia is launching a high end Internet phone using Linux. And note, The N900 is using Maemo, and not Android.
For the last couple of months Forrester’s global media team has, in collaboration with a number of other Forrester analysts, been working on a series of research looking at the impact of the Media Meltdown and the implications for the future of media businesses. A number of key reports have already been published (see Nick Thomas and David Card’s reports) but there is also plenty ‘in the pipes’. One of these works in progress is a report laying out the product innovation that Forrester believes that music companies need to pursue to survive the Media Meltdown. What is becoming apparent is that many of the fundamental challenges and solutions apply far beyond the music business.
In fact it’s beginning to look like there is the makings of a product innovation blue print for all media companies in the digital age. We’re really excited with where some of these ideas are going and I want to share with you a few of these key concepts here. In return I’d really value your comments and feedback to help us continue to hone our thinking.
One of the core challenges facing any business that tries to sell content to consumers (in digital or physical form) is that content scarcity is gone. In the boom years of the distribution era content scarcity encouraged consumers to think distributors and retailers had a monopoly on the supply of content. In the digital age of ubiquitous availability and pervasive free, scarcity of content simply does not exist. Consequently consumers' willingness to pay for content fades by the minute.