Many companies I speak with are fighting tremendous pressure to pull back on their marketing and research spending for the Hispanic segment or are working with budgets that are already significantly smaller than in previous years. Yet my recent report on Hispanic’s reaction to the recessionshows that brands actually need to be working harder to earn Hispanics’ coveted dollars. Advertising Agerecently highlighted some of the key points I uncovered:
The New York Times has put together a very interesting interactive graphic that shows how recessions behaved in the past, and what this means for the future. Please note that the picture below is a static image.
We are very excited about the launch of the CMR blog, and are looking forward to engage in a conversation with you on topics that are close to our hearts. The blog will have multiple contributors, and I’d like to introduce the four key contributors to you:
Corina Matiesanu, Director, Data Operations and Insights, will publish on topics related to market research best practices and global consumer insights
Jackie Anderson, Consumer Insights Analyst, will publish on topics related to consumer behavior, social media, market research best practices, and customer segmentation.