Western Europe Mobile Internet Forecast, 2009 to 2014

Reineke Reitsma

[Posted by Reineke Reitsma]

This week Forrester published a report called 'Western European Mobile Forecast, 2009 To 2014'.

Some highlights:

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The State Of Retailing Online 2009

Social Technographics Update

Reineke Reitsma [Posted by Reineke Reitsma]

Josh Bernoff, one of my esteemed colleagues who published the book Groundswell about the way social media changes the relationship between companies and customers, published a blog post this week with a 2009 update of Forrester's Social Technographics Ladder.

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Technology adoption shows faster uptake and increased fragmentation

Forrester’s
recently completed DTV, DVR and HDTV forecast demonstrates some important
dynamics of technology adoption.  The first is that the pace of technology
development continues to accelerate.  When analog television was first
launched, it took nearly 20 years for color TVs to penetrate more than 50% of
American homes.  Forrester’s data shows that HDTVs will reach 50% of US
households in 2010, roughly 13 years after the first HD sales.

 

 

 

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Please, simplify my life

Reineke Reitsma [Posted by Reineke Reitsma]

After two weeks of holiday, I found the following interesting article in my inbox from Edward Keehnen, a Dutch researcher who did a PhD. on the decision behavior of young and older Dutch consumers.

His results show that both young and older consumers regard themselves as quite experienced buyers (61% and 67% respectively). For older consumers the level of experience has increased in the past ten years, and they also feel they are more experienced than their kids. But despite this level of confidence, when they are buying goods or services they tend to feel lost in the richness of choices: About 40% of Dutch consumers over 50 feel lost when shopping for insurances, and this goes up to a high 51% for consumers between 20 and 26 years old.

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Are Youth Recession Proof?

Hispanic Youth Are Influential And Empowered Spenders

Tamara Barber [Posted by Tamara Barber]

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To Tweet Or Not To Tweet - That's the Question

Reineke Reitsma [Posted by Reineke Reitsma]

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In 2014, Will Spanish Still Matter To Online Hispanics?

I started at Forrester almost four years ago to launch our Hispanic Technograpics research. What I learned very quickly from our clients is that they had very limited insight into online Hispanic’s attitudes, behaviors, and language preference when online. Since then, I’ve published several reports that define Spanish-preferring Hispanics and explore topics such as the content they read online and how to measure the ROI of Spanish-language sites. We have three years of historical data showing that the Hispanic Spanish-preferring market is about half of online Hispanics and that these consumers are very active online. What we haven’t had, until now, is a forecast of the size of Hispanic online market moving forward. Earlier this year, we launched ForecastView, a syndicated product that will include 40 forecasts across different industries.

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Target Groups, Segmentations and Personas…oh my!

Jackie Anderson [Posted by Jackie Anderson]

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